The Hispanic Public Relations Association (HPRA) has selected a diverse leadership team for its 2025-2027 board of directors, positioning itself to advance multicultural representation in communications and public relations. The newly appointed board represents professionals from various sectors including agency, corporate, government, education, and independent consulting.
HPRA President Sonia V. Diaz emphasized the organization's growth and commitment to expanding opportunities for Latino communications professionals. The board will focus on key initiatives including programming, scholarships, professional development, and the annual ¡BRAVO! Awards.
The board's composition reflects a strategic approach to addressing industry needs, with members from prominent organizations such as Zaid Communications, Rojas Public Affairs, Hilton, Aflac, and Edelman. Key leadership positions include Jaime Rojas, Jr. as Vice President, Rose Mary Cortes as Treasurer, and Jennyfer Grundler as Secretary.
This leadership transition comes at a critical time when diverse talent in communications is increasingly valued. The organization plans to centralize its efforts to better serve members, brands, agencies, partners, and scholars nationwide. Specific committees will address organizational needs, including programming, communications, fundraising, and scholarship support.
HPRA's commitment extends beyond professional networking, with a strong emphasis on student mentorship and scholarship programs. By providing access to industry leaders and professional development opportunities, the organization aims to create pathways for emerging communications professionals from diverse backgrounds.
The new board's comprehensive approach signals a robust strategy to elevate Hispanic voices in the communications industry and create meaningful professional opportunities for its members.
