HomeToGo SE, Europe's leading vacation rental group, has launched Dash, an AI-powered travel companion on its marketplace that has reduced customer escalations to human agents by 85% compared to previous third-party solutions. The strategic launch ahead of peak booking season represents a significant advancement in the company's AI capabilities, combining multiple existing AI tools into a unified system designed specifically for vacation rentals.
The new platform builds on HomeToGo's earlier AI-powered chatbot, AI Sunny, and represents a transformational improvement in both accuracy and operational efficiency. Customer escalations have decreased by 68% versus the first in-house version of AI Sunny, enabling customer experience teams to focus on more complex, higher-value cases while providing faster quality responses. This reduction has proven especially impactful during the 2026 peak booking season, according to company data.
For guests, Dash brings HomeToGo's AI tools under a shared vision that's available across search, booking, and early post-booking interactions. The system provides on-demand support through natural language technology and uses integrated AI to highlight home features and trusted guest reviews. New features include AI-generated FAQs that transform detailed property information into easily digestible answers for travelers. For partners, Dash supports stronger marketplace performance by improving visibility, relevance, and conversion of high-intent demand.
Dr. Patrick Andrae, Co-Founder & CEO of HomeToGo, stated that Dash exemplifies the company's 'Lead with AI' principle introduced in July 2025. "Dash is just another example that brings this principle to life by handling even more routine tasks and allowing our teams to focus on more complex, higher-impact needs while enhancing our user experience," Andrae said. He emphasized that travel planning is deeply personal and that the future lies in the collaboration of human connection and AI efficiency.
The launch reinforces HomeToGo's position as a travel tech leader and highlights its ability to develop smarter, more efficient technology in-house rather than relying on external providers. Dash was designed and built internally specifically for vacation rentals, combining advanced AI capabilities with HomeToGo's deep domain expertise and platform data. The company notes that this is just the first iteration of Dash, and the system will continue to evolve with expected growing impact for teams, guests, and partners over time.
Dash features are available across all HomeToGo markets on the HomeToGo app for both iOS and Android, as well as on the HomeToGo website. The company maintains its corporate information at https://www.hometogo.com/about and publishes official releases through https://www.newmediawire.com. Feature availability may vary based on access method, geographic market, and ongoing testing, with full functionality not guaranteed across all touchpoints or markets.
