The Hong Kong Trade Development Council (HKTDC) will bring Hong Kong fashion designer brands to Paris this month for a professional showroom during Paris Men’s Fashion Week, aiming to help them expand their international presence. The initiative, held for the first time with strategic partner Hong Kong Air Cargo Terminals Limited (Hactl), will showcase Spring/Summer 2027 collections from 24 to 28 June in the renowned Rue de la Paix fashion district.
Participating brands include Kinks Lab, MARCCH, MATTER MATTERS, Pabe Pabe, and PLOTZ, among others. Popular local labels MARCCH and MATTER MATTERS will debut collaborative pieces created with acclaimed Paris-based artist Yaz Bukey, highlighting the fusion of Hong Kong design and European creativity. A networking reception on 27 June is expected to attract around 200 industry professionals, media representatives and buyers, creating further opportunities for Hong Kong brands to connect with the international fashion community.
This marks the first cross-sector collaboration between HKTDC and Hactl, demonstrating Hong Kong’s unique strength in integrating creative industries with professional services. By combining HKTDC’s international promotional platform with Hactl’s expertise in cargo operations and logistics management, the partnership supports Hong Kong brands in exploring new international opportunities. Amid a growing global emphasis on speed, connectivity and sustainability in the fashion industry, the collaboration highlights Hong Kong’s innovative approach to integrating creativity, commerce and professional services. It also bolsters Hong Kong’s capacity to help local brands respond to market expectations while expanding their international footprint.
Through the Fashion Hong Kong event series, HKTDC provides designer brands with comprehensive, one-stop international promotion support, enabling them to connect with overseas buyers, media and industry players. The programme facilitates direct engagement with international markets through exhibitions, business matching and promotional activities, unlocking new business opportunities and solidifying Hong Kong’s role as an East-meets-West centre for cultural exchange.
Media can register onsite with a business card and press pass, or RSVP by 18 June via email. Photos are available for download at https://bit.ly/3S0yHt9. More information about Fashion Hong Kong can be found at www.fashionhongkong.com and on Instagram @hktdcfashionhk.
