The 52nd Hong Kong Toys & Games Fair, alongside the 17th Hong Kong Baby Products Fair and the 24th Hong Kong International Stationery & School Supplies Fair, will run from January 12 to 15, 2026, at the Hong Kong Convention and Exhibition Centre. Organized by the Hong Kong Trade Development Council (HKTDC) and Messe Frankfurt (HK) Ltd., these concurrent events gather over 2,600 exhibitors from 37 countries, highlighting international trade opportunities under the theme 'New Play for All.'
A key innovation is the debut 'Pop & Play' pavilion, open to both trade buyers and the public, featuring around 150 trendy intellectual properties (IPs). HKTDC Deputy Executive Director Jenny Koo stated that this pavilion aims to help cutting-edge toy brands connect with global buyers to expand internationally and unleash commercial potential. It includes premieres and limited-edition collectibles from brands like B.Duck, Hot Toys, and threezero, with items such as MOMOLAND's debut dolls and globally limited figurines. The pavilion also hosts seminars, autograph sessions with artists, and interactive experiences, including a thematic seminar on January 14 titled 'Explosive Growth of IP Economy: from Local Success to Global Reach,' accessible via https://bit.ly/44Y3sCI.
Aligning with global demographic trends, the fairs introduce a 'Happy Ageing' label to identify toys designed for seniors or intergenerational use, with over 40 exhibitors adopting it. This responds to ageing populations and taps into the silver economy. Additionally, the toy sector's export confidence has risen, with the HKTDC's Q4 2025 Export Confidence Index for toys reaching 50.5, driven partly by demand for eco-friendly products. The 'Green Toys' zone and 'Green Solutions' label will feature at the fairs, with over 400 exhibitors displaying sustainable items, a 10% increase from 2025.
The Baby Products Fair expands its 'World of Strollers and Gear' and 'ODM Strollers and Gear' zones, hosting about 230 exhibitors, while the Stationery Fair offers the latest school and office supplies. International participation includes pavilions from Mainland China, Taiwan, Korea, and Europe, with over 200 buyer missions from 40 countries. E-commerce platforms like Rakuten, Tmall Global, and Amazon are invited to help exhibitors broaden sales channels. The Asia Toys & Games Forum, themed 'Empowering the Toy Industry for Global Success,' will feature insights from Euromonitor International, The Walt Disney Company, and other experts on topics like IP strategies and toy safety.
Under the EXHIBITION+ model, the fairs combine physical exhibitions with the Click2Match smart-matching platform for online business meetings from January 5 to 22, 2026. This approach facilitates cross-industry collaboration and global sourcing, as noted by Koo, who emphasized invitations to buyers from theme parks, museums, and other sectors to foster innovation. For more details, visit http://hktoyfair.hktdc.com, http://hkbabyfair.hktdc.com, and http://hkstationeryfair.com.
