The Hispanic Public Relations Association (HPRA) has announced the finalists for the 2026 HPRA ¡BRAVO! Awards, recognizing outstanding campaigns and agencies that advance excellence in Hispanic multicultural communications across the United States. Winners will be revealed on Nov. 19, 2026, at the LA River Center and Gardens in Los Angeles, marking HPRA’s return to the city where the organization was founded more than four decades ago.
This year’s theme, “Legacy in Motion,” reflects both that history and the ways it continues to evolve through each generation of communicators. The 2026 program will also honor the people and ideas that helped create greater opportunity and representation in the industry while celebrating the campaigns, agencies, brands, and emerging talent carrying that work forward in new ways.
“Legacy is not something we simply inherit or leave behind. It is something we put into motion through the choices we make, the stories we tell and the opportunities we create for others,” said HPRA National President Sonia V. Diaz. “Forty-two years ago, a group of Latino communications professionals came together in Los Angeles because they understood that representation would not happen on its own. As we return to Los Angeles this year, we are honoring what they started while celebrating a new generation that continues to challenge our industry, expand our stories and move us closer to the representation and parity our community deserves.”
The finalist campaigns demonstrate how the industry continues to evolve, with work spanning 11 categories and addressing audiences across industries, communities and platforms. Competing categories include Digital or Media Platform PR Program, Film, Music & Entertainment, Healthcare & Nutrition, Influencer Engagement, Integrated Marketing Communications Campaigns, Internal Communications Programs, Lifestyle, New Product/Service Launch, Non-Profit Campaigns, Social Equity, and Sports. Campaign of the Year will be awarded to the highest-scoring submission.
Among the finalists are Amazon Devices 2025: Bringing the Future of AI-Powered Living to U.S. Hispanic Audiences by Twin Minds Media; Amazon Music Presents “No Me Quiero Ir de Aquí: Una Más” by H+M Communications; Buchanan’s Whisky Creates First-Ever FIFA World Cup Spirit Collection With Kids of Immigrants by HUNTER; Built to Respond: A Farmworker Union Fights to Own Its Story in a Time of Raids by Mixte Communications; Celebrating Hispanic Heritage Across Telemundo Center by NBCUniversal Telemundo Enterprises; Cuidar es Amar: The Lita PR Box Campaign by Home Care Powered by AUAF; Goya Gives Day: Celebrating 90 Years of Goya Foods by bluePRint Communications; GRAN MALO: The Spark That Ignites the Party by H+M Communications; Let’s Stop HIV in OC U=U by Communications LAB; Love Your Baby’s Teeth by Fraser Communications; Make History Together: A Digital Storytelling Campaign for the National Museum of the American Latino by the National Museum of the American Latino; Microsoft’s Abuela-Approved AI by Microsoft with BODEN Agency; Mujeres Imparables: Voces que Inspiran by NBCUniversal Telemundo; Velvet El Nuevo Imperio by Telemundo; and World Cup 1 Year Out by NBCUniversal Telemundo Enterprises.
Alongside this year’s campaign finalists, ¡BRAVO! will recognize a group of leaders whose careers reflect that same continuum of progress. Spanning communications, media, entertainment and culture, the 2026 honorees have built careers that expand opportunity, challenge traditional paths and use influence to create space for others. HPRA will announce the 2026 individual honorees separately in the coming weeks.
Individual tickets and tables are now available for purchase for the Nov. 19 celebration at the LA River Center and Gardens. More information is available at bravo.hprausa.org. Campaigns launched between January 1, 2025, and March 31, 2026, were eligible for consideration. Finalists are selected from the highest-scoring submissions in their respective categories following evaluation by an independent panel of senior communications professionals representing agencies, brands, nonprofit organizations, academia and other sectors of the industry. Each submission was scored by three judges on a 1-5 scale across ten evaluation pillars, including goals and objectives, strategy, resources, originality/creativity, and outcomes.
Since 2014, the HPRA ¡BRAVO! Awards have recognized excellence in multicultural communications. The annual program celebrates campaigns, organizations and leaders demonstrating the creativity, discipline and cultural fluency that move the communications industry forward. The Hispanic Public Relations Association (HPRA), founded in 1984, is the premier organization for Hispanic public relations professionals in the United States. HPRA advances the profession through professional development, national scholarships, chapter programming and industry recognition while supporting professionals working across culture, storytelling and strategy.
