HR.com Unveils Advisory Board for 2025 Employer Branding Study
TL;DR
Industry thought leaders collaborate to enhance employer branding for effective recruitment and retention, providing a competitive advantage in talent acquisition.
The advisory board will develop practical strategies for HR teams to enhance employer branding through culture, digital media, and performance metrics.
Integrating core values into recruitment strategies allows organizations to attract the right candidates and genuinely resonate with the talent they want to reach, making the world of work a better place.
The upcoming virtual event will feature informative sessions from subject matter experts in employer branding and recruitment, offering educational insights for HR professionals.
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HR.com has formed a new advisory board for its State of Employer Branding 2025 study, assembling a group of industry-leading experts to shape the future of employer branding strategies. This initiative comes at a crucial time when businesses are increasingly focusing on effective recruitment and retention techniques in a competitive job market.
The advisory board, comprising veterans from various sectors, will collaborate with HR.com's HR Research Institute (HRRI) to develop practical strategies for HR teams. Their collective expertise will guide HR professionals in aligning company culture and values with recruiting efforts, enhancing their ability to attract high-caliber talent.
The board includes notable figures such as Kylie Denk from Index Exchange, Rachel Duran from Hewlett Packard Enterprise, Danica Ferrell from MetLife, Dennis Mercier from Biogen, and Marta Riggins, a strategic consultant in employer branding and employee engagement. Their diverse backgrounds promise to bring a wealth of knowledge to the study.
Debbie McGrath, CEO and Chief Instigator of HR.com, emphasized the importance of a strong employer brand in today's talent market, stating, "Integrating core values into recruitment strategies allows organizations to attract the right candidates while ensuring their message genuinely resonates with the talent they want to reach."
The research findings will be published in a comprehensive report, accompanied by a condensed infographic for quick reference. Additionally, a virtual event scheduled for January 16, 2025, will feature informative sessions from subject matter experts in the field of employer branding.
This initiative by HR.com highlights the growing importance of employer branding in the current job market. As companies struggle to attract and retain top talent, insights from this study could prove invaluable in developing effective strategies. The focus on aligning company culture with recruitment efforts reflects a shift towards more holistic approaches in talent acquisition and retention.
For HR professionals and business leaders, the outcomes of this study could provide crucial guidance in navigating the challenges of modern recruitment. As the job market continues to evolve, particularly in the wake of recent global changes, understanding and implementing effective employer branding strategies may become a key differentiator for organizations seeking to build and maintain a skilled workforce.
Curated from Newsworthy.ai
