ICON Smile Studios, a Hampton Roads specialty dental group founded by Dr. Yugal Behl and Dr. Monika Madan, has opened two flagship multidisciplinary campuses in Virginia Beach and Norfolk. The new locations, at 125 Independence Boulevard in Virginia Beach and 155 Kingsley Lane in Norfolk, represent the most significant expansion in the organization's history and continue a legacy of specialty dental care in the region that dates back over six decades.
Each flagship campus brings together ICON Smile Studios' specialty brands—Behl Orthodontics, Madan Periodontics & Implant Dentistry, and ICON Pediatric Dentistry—along with oral and maxillofacial surgery and sedation dentistry, all under one roof. This integrated model allows patients of all ages to receive coordinated, specialist-level care without being referred across multiple offices, reflecting a broader shift in dentistry toward multidisciplinary practices aimed at improving both patient experience and clinical outcomes.
Dr. Yugal Behl, founder of Behl Orthodontics and co-founder of ICON Smile Studios, emphasized the importance of accessible specialist care. “For more than 20 years, my goal has been to bring specialist-level orthodontic and dental care to every family in Hampton Roads, no matter their zip code. These flagship campuses are the clearest expression yet of that vision—bringing together the specialties families need most, under one roof, in one visit,” he said.
The organization's orthodontic heritage traces back to 1960, when Fulton Orthodontics opened as one of Hampton Roads' pioneering orthodontic practices. A decade later, Albinder Orthodontics was founded, and both practices, along with Virginia Beach Orthodontics, have since become part of the Behl Orthodontics network. Dr. Behl has grown this network to seven locations across Virginia Beach, Chesapeake, Suffolk, Hampton, and Yorktown since founding it in 2010, following his orthodontic specialty training at Boston University.
Dr. Behl's credentials include a dental degree, advanced postdoctoral training at Boston University, a Doctor of Science in Oral Biology, and specialty certification in orthodontics. He is a Diamond Invisalign provider and, in 2026, completed an Executive MBA at William & Mary's Raymond A. Mason School of Business, strengthening his leadership as the organization scales.
“Every practice we've had the honor of building on has its own story and its own patients who trust us with their care. Our job isn't to replace that legacy—it's to invest in it, modernize it, and make sure it's still here serving Hampton Roads families 60 years from now,” Dr. Behl said.
Dr. Monika Madan, a periodontist and implant specialist and co-founder of ICON Smile Studios, highlighted the benefits of the integrated model. “Patients shouldn't have to navigate five different offices to get the care their smile needs. When our specialists can collaborate under one roof, patients get better outcomes and a far less stressful experience—and that's exactly what these new flagships are built for,” she said.
The openings are part of a multi-year expansion plan. ICON Smile Studios plans to open a location in Hampton in 2027, followed by Williamsburg in 2028, extending its integrated model to more communities. Dr. Behl reflected on the future: “The next 60 years are about honoring the past while investing in the future. That means developing exceptional leaders, advancing specialty dentistry, and continuing to serve generations of Hampton Roads families—the same way Fulton Orthodontics and Albinder Orthodontics did for us.”
For more information, visit iconsmilestudios.com.
