iSharingSoft's Family Safety App Expands to US Market with Focus on Privacy and Battery Efficiency

Yongjae Chuh, Co-Founder and CTO of iSharingSoft, detailed the company's expansion strategy for the US market in a recent interview, highlighting how the location-sharing platform differentiates itself through proprietary technology and privacy-focused design. The app, which has grown organically to serve over 60 million users globally since its 2011 launch, addresses fundamental family safety needs while consuming only 1% of device battery over 24 hours through patented optimization technology.

The platform's competitive positioning stems from three core advantages: high-accuracy location tracking for all movement types including walking, biking, and driving; comprehensive privacy controls with user-defined sharing groups; and proven international success across Asian and European markets. iSharingSoft's team brings unique insight into family safety needs, with developers who are themselves parents, university students, and adults caring for elderly parents abroad. This personal connection drives feature development like inactivity alerts and privacy controls that solve real-world problems.

Chuh explained that the US market shows distinct usage patterns compared to other regions. While Asian families focus heavily on safety features, American users embrace more diverse applications and prefer using multiple platforms, with higher adoption of iPad and web versions. The platform's flexibility allows for social uses like college roommates using nearby alerts for dorm privacy, while families with teenagers appreciate that kids can control their own privacy settings. This shapes iSharingSoft's US marketing to emphasize user autonomy alongside safety benefits at https://www.isharingsoft.com.

Privacy forms the foundation of the platform's architecture, with users maintaining complete control through explicit approval systems for all connections and granular sharing permissions. The company implements end-to-end encryption and undergoes regular security audits to ensure intentional sharing rather than default connectivity. Advanced safety features like the SOS alert demonstrate this balance - when activated, it captures a 10-second audio recording of the user's surroundings and sends it with their location to emergency contacts, providing crucial context without creating constant surveillance.

Looking ahead, iSharingSoft plans to integrate with IoT devices and expand hardware compatibility as these technologies become part of daily lifestyles. AI capabilities will play a larger role in pattern recognition and anomaly detection, identifying when users deviate from established routes or behavioral patterns that could indicate safety concerns. The company's lean startup structure allows quick addition of safety features and responsiveness to user needs faster than larger competitors.

As safety and digital well-being concerns grow, location-sharing technology is becoming essential infrastructure for modern families, particularly as traditional community structures evolve and geographic dispersion increases. The industry is moving toward predictive safety capabilities and ambient computing integration, with iSharingSoft preparing through continued AI investment and platform architecture expansion while maintaining commitment to user privacy. The company's selection for the competitive Entrepreneurs Roundtable Accelerator program in New York City, chosen as one of only eleven companies from over 1,000 applicants, reflects the technical depth and entrepreneurial vision driving its US expansion strategy detailed at https://www.citybiz.co.