Keep A Breast Foundation Marks 25 Years of Breast Health Education at Final Vans Warped Tour Event

By Advos

TL;DR

Keep A Breast Foundation gains strategic advantage by leveraging Vans Warped Tour's 30th anniversary to expand reach and promote their breast self-exam app to thousands of new supporters.

Keep A Breast Foundation integrates breast health education through interactive festival experiences, distributing resources on self-examination and early detection while offering commemorative merchandise to fund programming.

Keep A Breast Foundation creates lasting positive impact by meeting people where they are through music and education, empowering communities with breast health knowledge for a healthier future.

Fans can win a custom i love boobies electric guitar and limited edition Shepard Fairey merchandise while learning breast health through Keep A Breast's interactive festival experiences.

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Keep A Breast Foundation Marks 25 Years of Breast Health Education at Final Vans Warped Tour Event

The Keep A Breast Foundation (KAB) concluded its 25th anniversary celebrations this weekend at the final Vans Warped Tour in Orlando, marking the culmination of a quarter-century partnership between two organizations that have fundamentally changed how breast health education reaches young audiences. This final weekend also commemorated Vans Warped Tour's 30th anniversary, bringing full circle a relationship that began in 1998 when KAB first joined the tour.

KAB Founder Shaney jo Darden emphasized the profound impact of the Warped Tour partnership on the organization's identity. "Vans Warped Tour holds a special place in KAB's story," Darden stated. "It shaped who we are as an organization and how we show up in the world—bold, fun, and uniquely ourselves when it comes to breast health education. But it's also home. A place where I know I'll always find my people, and always meet new people excited to engage around our shared humanity and health."

The partnership has evolved from the early days of the iconic "i love boobies!" awareness campaign to today's comprehensive breast health education programs that have become integral to Warped Tour's tradition of combining music with meaningful social impact. Kevin Lyman, Founder of Vans Warped Tour, explained his philosophy behind integrating nonprofits into the festival experience. "My brand has always been three words: music, philanthropy, and education," Lyman said. "When you're having fun, you want to learn. If 10% of the 40,000 people here engage differently—dropping off cans, signing up for Keep A Breast's self breast-exam app, asking questions—that's 4,000 people going back into their communities with a different train of thought. That's the power of what we've built together."

Lyman's approach of nonprofit integration through "osmosis rather than preaching" has been foundational to Warped Tour's model since its inception. Rather than creating separate educational programming, organizations like Keep A Breast are woven directly into the festival fabric, allowing attendees to engage naturally while enjoying music and community. At the Orlando festival, KAB offered interactive educational experiences, distributed resources on breast self-examination and early detection, and provided direct engagement opportunities with the organization's mission.

The celebration featured several special elements, including opportunities for fans to win a custom "i love boobies!" electric guitar courtesy of Schecter Guitar Research and purchase limited edition 25th anniversary commemorative apparel and accessories designed by legendary contemporary artist and activist Shepard Fairey. Proceeds from these sales directly fund KAB's programming, continuing the organization's focus on reaching people through unconventional methods combining art, music, education and a punk-rock ethos. The organization looks ahead to future partnerships with Vans Warped Tour and the evolution of its programs supporting the breast cancer community and young people worldwide with education and resources.

Curated from Reportable

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