Kevel Acquires Nexta to Enhance Retail Media Technology Platform
TL;DR
Kevel's acquisition of Nexta strengthens its retail media solution, empowering retailers to compete in the retail space.
Kevel's API-based technology integrates Nexta's self-serve platform, offering retailers tools to manage multi-channel ad investment and optimize performance.
The acquisition enhances retail media networks, unlocking revenue opportunities and enabling retailers to engage with customers in new, personalized ways.
Kevel and Nexta's merger brings innovative AI-driven solutions to the retail media space, transforming the advertising experience for retailers, marketplaces, and publishers.
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Kevel, a leading provider of API-based retail media ad serving technology, has acquired Nexta, an automated advertising self-serve platform. The strategic acquisition aims to provide retailers with a comprehensive solution for managing multi-channel ad investments and unlocking new revenue opportunities.
The merger combines Kevel's on-site ad-serving technology with Nexta's off-site capabilities, creating a unified platform that enables retailers to build customized retail media networks. By integrating Nexta's AI-driven ad management technology, Kevel now offers a full-stack solution that optimizes operations, improves ad personalization, and enhances advertising efficiency.
The global retail media market is experiencing rapid growth, with projections indicating investments could reach nearly $170 billion by 2025. This acquisition positions Kevel to capitalize on the increasing trend of retailers transitioning into media owners and publishers, leveraging first-party data and closed-loop attribution to engage customers more effectively.
Kevel CEO James Avery emphasized the strategic importance of the acquisition, stating that it reinforces the company's commitment to transforming the retail media landscape by empowering retailers to launch custom media programs. The combined technology will allow retailers to have greater control over their advertising platforms and create more personalized shopping experiences.
The integration of Nexta's product offerings into Kevel's existing retail media solution will create a unified, customizable, and data-driven automated platform. This approach addresses the growing demand for high-performing retail media networks and provides retailers with more flexible and powerful advertising tools.
Curated from News Direct
