Kevel, a prominent retail media technology provider, has announced the launch of Kevel Console, an innovative AI-powered self-service platform aimed at retailers, marketplaces, and publishers. This platform is engineered for scalability, control, and operational efficiency, integrating advanced AI features to transform advertising strategies and campaign management.
The retail media landscape is undergoing a significant transformation, with projections indicating that 25% of retail media dollars will migrate to offsite channels by 2027. Kevel Console addresses this shift by offering AI-driven automation to simplify campaign management, enabling advertisers to optimize performance and achieve better results at scale.
At the core of Kevel Console are intelligent AI tools designed to enhance efficiency and reduce manual efforts. These include AI Budget Management for real-time budget optimization, AI-Powered Creative Builder for automated ad creation, and AI Workflow Automation to streamline operations. James Avery, CEO of Kevel, emphasized the platform's potential to redefine retail media by combining AI's power with the flexibility retailers need to control their data.
Kevel Console also promises faster time-to-market, allowing retailers to launch custom campaigns in as little as 14 days, a significant reduction from traditional development times. Furthermore, it unifies on-site and off-site campaigns, enabling retailers to leverage first-party data for hyper-relevant targeting across various platforms.
Early adopters like Dagrofa and mobile.de have already seen remarkable success, with increased sales growth and enhanced consumer engagement. Kevel Console's SOC 1 & 2 compliance and seamless integration with existing retail systems underscore its potential to offer customization, scalability, and data privacy, making it a standout solution in the competitive retail media space.
