Kevel Strengthens Board with Ad Tech Veteran Mark Mannino to Drive Retail Media Innovation
TL;DR
Kevel's appointment of Mark Mannino to its Board of Directors offers businesses a competitive edge in retail media through enhanced innovation and strategic growth.
Mark Mannino's expertise will methodically guide Kevel in expanding its Retail Media Cloud capabilities and developing AI-driven tools for better audience segmentation.
Kevel's focus on privacy-first technology and customizable ad solutions makes the digital advertising space more secure and beneficial for retailers and consumers alike.
Discover how Kevel's new board member, Mark Mannino, is set to revolutionize retail media with AI and API-first strategies for unparalleled ad customization.
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Kevel, a frontrunner in retail media technology, has announced the addition of Mark Mannino to its Board of Directors. With a rich background in advertising technology and digital commerce, including leadership roles at VidMob, Amazon, and Flywheel, Mannino's expertise is expected to significantly contribute to Kevel's strategic initiatives. This move underscores Kevel's ambition to lead in the retail media sector, especially following its recent acquisition of Nexta and the anticipated launch of the Kevel Console, a self-service platform for product and display ads.
James Avery, CEO of Kevel, highlighted Mannino's profound knowledge in programmatic advertising and retail media as pivotal for the company's future direction. Mannino's appointment is seen as a catalyst for advancing Kevel's Retail Media Cloud™ capabilities, enhancing its offsite strategy, and accelerating the development of AI-driven tools for audience segmentation and real-time decisioning. His involvement is also expected to bolster Kevel's reputation as a secure and privacy-compliant technology provider in the retail media space.
Expressing his enthusiasm for joining Kevel, Mannino praised the company's API-first approach and its commitment to giving retailers control over their media tech stacks. His appointment is a clear indication of Kevel's dedication to innovation and growth in the retail media industry, offering retailers flexible, customizable solutions to optimize their advertising strategies and revenue growth.
Curated from News Direct
