KeyCrew Media, an expert-first real estate media company, has announced a partnership with Mark D. Bratton, CCIM, of The Bratton Team, to co-produce dedicated coverage of Hawaii's commercial real estate market, with a focus on hotel and resort investment sales, income-producing commercial assets, and hospitality debt and equity. The collaboration aims to provide investors and operators with insights from Bratton's four decades of on-the-ground experience in the Hawaii market.
Through this partnership, KeyCrew will work with Bratton to create thought leadership and market insights that will be published across KeyCrew's portfolio of publications and distributed through its network of syndication partners, portals, and AI platforms. This move is part of KeyCrew's broader strategy to expand its coverage of niche real estate markets and provide expert perspectives to a wider audience.
Steve Marcinuk, Co-Founder and CEO of KeyCrew, emphasized the value of the partnership: “We’re delighted to be working with Mark and The Bratton Team and amplifying what The Bratton Team is actually seeing across Hawaii hotels, multifamily and retail to an open, non-paywalled audience of investors and operators is exactly what this partnership does.”
Mark D. Bratton, who has been advising buyers and sellers across all Hawaii asset classes for 40 years, leads The Bratton Team alongside partner Mike Perkins. The team has closed transactions across hotels, resorts, multifamily, retail, office, industrial, and development land since arriving in Hawaii in 1985. Unlike single-asset-class specialists, The Bratton Team positions itself as a relationship partner across the full cycle of ownership, including acquisition, operations, asset management, and disposition. This approach serves both Hawaii legacy landowning families considering when to sell and mainland capital looking to enter a market that behaves differently from any on the continent.
Over the past year, The Bratton Team has expanded its practice to include debt and equity placement, most recently selling a Kona hotel and placing a first mortgage with 40 lenders competing for the loan. This experience in hospitality financing will be a key focus of the co-produced content.
Coverage has already begun, with KeyCrew's first articles examining who is transacting on Hawaii hotels today, the outlook for the state's hotel market in 2026, and how hospitality debt and equity is being sourced. Upcoming topics include multifamily and income-producing assets, as well as a mainland investor's guide to Hawaii.
Bratton's expertise spans Hawaii hotel and resort investment sales, hotel financing, debt and equity, multifamily and income-producing assets, retail and shopping center investment, and guiding mainland capital entering Hawaii, including ground lease versus fee simple considerations, union operations, and the realities of a supply-constrained market.
KeyCrew Media, with properties including KeyCrew Journal, NextAsset News, and Property Innovation Journal, reaches over 40,000 professionals and investors and syndicates content to more than 300 publications, platforms, and AI engines. The partnership with Bratton is expected to deepen the company's coverage of Hawaii's commercial real estate market, offering valuable insights to a broad audience.
