KeyCrew Media, an expert-first real estate media company, has recognized Jesse Sasomsup, founder of Earnest Holmes Property Management, as an Expert Source on Los Angeles landlord-tenant law, accidental landlords, and the choice between self-managing and hiring a property manager. The partnership will produce thought leadership and market insights on Los Angeles property management, published across KeyCrew’s portfolio and distributed through its syndication network, portals, and AI platforms.
Sasomsup founded Earnest Holmes Property Management in 2015 and has built the firm into a full-service manager serving single-family, condo, and multifamily owners across Los Angeles. He has also written on property management and small-business ownership as a Forbes Business Council contributor. His expertise covers first-time landlords, Los Angeles landlord-tenant law, self-managing versus hiring a property manager, and multifamily and investor-owned property considerations.
Steve Marcinuk, Co-Founder and CEO of KeyCrew, said, “We’re excited to be working with Jesse and Earnest Holmes Property Management, and putting his read on what Los Angeles landlords are actually dealing with in front of an open audience of owners and investors is exactly what this partnership does.”
The collaboration comes as Los Angeles’s landlord-tenant regulations continue to evolve, creating compliance challenges for property owners and attorneys alike. Many landlords in the region are “accidental landlords” — those who inherited a property, relocated out of state, or outgrew their home — and now must navigate complex tax questions, legal requirements, and management decisions. Sasomsup noted, “Most of the landlords I work with never planned on renting out a property — they inherited a house, took a job out of state, or outgrew their home, and now they own a valuable asset. Partnering with KeyCrew is a chance to help owners understand what they’re actually dealing with before they make a costly mistake.”
For readers, this partnership signals access to timely, expert-driven information on a market where missteps can be expensive. Los Angeles’s status as an equity market rather than a cash-flow market means owners must weigh appreciation potential against tight rental yields, while shifting landlord-tenant laws demand ongoing vigilance. KeyCrew’s initial articles with Sasomsup will examine what it means to become an accidental landlord, including out-of-state tax implications and the region’s regulatory shifts. Upcoming coverage will address the true cost of self-managing versus hiring a property manager and multifamily investment considerations.
KeyCrew Media reaches more than 40,000 professionals and investors and syndicates content to over 300 publications, platforms, and AI engines. Its properties include KeyCrew Journal, NextAsset News, and Property Innovation Journal. Sasomsup’s firm, Earnest Holmes Property Management, handles the property lifecycle from marketing and tenant screening through leasing, management, and move-out, with a focus on guiding first-time and out-of-state landlords through California’s landlord-tenant law. More information is available at theearnesthomes.com and keycrew.co.
Disclosure: Individuals or companies mentioned may have a commercial relationship with KeyCrew.
