KeyCrew Media, an expert-first real estate media company, announced on November 13, 2026, that it has selected Jeff Barton, Managing Partner of Panama Sotheby’s International Realty, as an expert source on the Panama market. Barton and KeyCrew’s team will co-produce thought leadership and market insights on buying, investing, and living in Panama. The content will be published across KeyCrew Media’s publications and distributed through its network of syndication partners, portals, and AI platforms.
The partnership comes as Panama’s real estate market gains traction among international buyers. According to Steve Marcinuk, Co-Founder and CEO of KeyCrew, “Panama is on a trajectory a lot of people recognize from Miami’s rise. We’re delighted to bring what Jeff and his team are seeing on the ground to an open, non-paywalled audience of international buyers and investors.” The comparison to Miami’s rise suggests that Panama may be at an inflection point, with potential for significant appreciation and development. For readers, this could mean new opportunities for property investment in a market that is becoming more accessible and transparent.
Barton has worked in Panama’s real estate market since 2006. In September 2026, his firm became the Sotheby’s International Realty affiliate for Panama. The firm focuses on Panama City, the historic Casco Viejo district, and the Pacific beaches, with a strong emphasis on Playa Caracol. Its clients include North American second-home buyers and investors, Latin American buyers seeking a dollar-based economy, and European lifestyle buyers. This diverse clientele underscores Panama’s appeal as a stable, dollarized economy with a range of lifestyle options. For industry professionals, the partnership signals a growing emphasis on expert-driven content in real estate media, potentially raising the bar for market analysis and transparency.
“Panama has done the infrastructure work and is ready for its next chapter,” said Barton. “Partnering with KeyCrew Media is a chance to show international buyers what this country really offers, and why now is the time to come see it for themselves.” KeyCrew’s first articles with Barton will examine how Panama is following Miami’s playbook, who is buying in Panama today, and how foreign buyers purchase property from first inquiry to closing. These topics are likely to be of high interest to potential investors, as they provide practical guidance and market context. Barton’s areas of expertise include Panama City luxury residential properties in Punta Pacifica, Ocean Reef, and oceanfront condominiums; Pacific beach communities such as Playa Caracol and Margaritaville Beach Resort and Residences; branded residences and new development with pre-construction opportunities; and international buyers and investment, covering cross-border purchasing, residency pathways, and portfolio diversification.
For readers, the implications are clear: Panama’s real estate market is becoming more visible and accessible to international buyers, and expert insights from someone with nearly two decades of experience can help navigate the complexities of cross-border purchasing. The partnership also highlights the growing role of media in shaping real estate investment decisions, as KeyCrew distributes content through 300+ publications, platforms, and AI engines, reaching over 40,000 professionals and investors. Those interested in learning more about Panama Sotheby’s International Realty can visit panamasothebysrealty.com, and more about KeyCrew Media is available at keycrew.co.
