Kite Hill PR, an award-winning tech PR agency with expertise in adtech and media, has announced the launch of “The PR Playbook for Retail Media Networks.” This guide aims to outline effective communication strategies for emerging players in the booming retail media network (RMN) industry. According to eMarketer, US omnichannel retail media ad spend is projected to reach nearly $60 billion in 2024, marking a 28.6% year-over-year growth.
As more retailers explore the integration of media networks into their business strategies, Kite Hill PR’s playbook provides a roadmap for creating and executing PR strategies to drive awareness. “With ten-plus years of experience in leading innovative public relations campaigns for adtech, marketing, and media businesses, we look forward to supporting both established and new players in the space,” said Tiffany Guarnaccia, CEO and founder of Kite Hill PR. “The playbook was designed with the modern marketer in mind, serving as a resource to help brands navigate competitive and rapidly evolving landscapes.”
The playbook outlines four crucial steps for developing an external communications plan: addressing go-to-market and launch strategies, leveraging always-on communications, prioritizing and developing thought leadership content, and enhancing earned media and owned events. Launched in 2013 as an adtech PR specialist agency, Kite Hill PR has since expanded to include media & entertainment, climate tech, and enterprise tech. Their deep understanding of the current landscape equips them to assist brands in creating the external communications needed for introducing an RMN.
This new playbook adds to Kite Hill PR’s growing list of resources aimed at helping brands execute effective communication strategies. Earlier this year, the agency released its first e-book, “Mapping Your Career Constellation,” a modern-day guide to mentorship.
