Korean Brands Showcase Sustainability at 'Who's Next' Paris

The global fashion exhibition 'Who's Next' is underway in Paris from September 8th to 10th, spotlighting the Korean Pavilion which features the unique innovation of Korean fashion. This year, the event has a pronounced focus on sustainability, aligning with the growing trend towards environmentally friendly and ethical fashion production.

KEIA has introduced a new concept for the Korean Pavilion titled 'Korea Upcycle,' showcasing the latest collections from 13 sustainable brands. These brands—DOBB, Touch4good, CRADLERE, Horong, TEMPS, ANARCHIA, KKONTHAT, MONTSENU, DLS by DSLSM, LOVECharm, Baramgyeol, Harlie K, and UPMOST—combine Korea's rich cultural heritage with innovative designs in jewelry, clothing, shoes, and accessories.

Located at Porte-de-Versailles PAVILLON 7.2 N54~Q55, the exhibition aims to capture the European market with these distinctive and sustainable styles. The focus on sustainability at 'Who's Next' highlights the event's commitment to supporting brands that prioritize ethical and environmentally friendly production methods.

As the fashion industry increasingly turns towards sustainable practices, the Korean Pavilion's participation in 'Who's Next' Paris is significant. It opens global opportunities for emerging Korean brands and showcases how these brands are setting new standards in sustainable fashion. This exhibition not only represents the present state of the fashion industry but also provides a glimpse into its future trends.