KoreInside, which provides the first secure online infrastructure for private companies to manage capital market activities, has retained Marketing Maven Public Relations, Inc. as its agency of record for public relations, marketing, and communications support. The announcement positions the bicoastal, award-winning PR firm to lead messaging development and media outreach, ensuring consistent positioning across fintech, private markets, broker-dealer, and business audiences.
Oscar Jofre, Co-founder and CEO at KoreInside, stated that Marketing Maven specializes in regulated, financial, and emerging technology sectors, expressing trust in their programs to bring KoreInside's unique concept to additional corporate prospects. The platform serves regulated intermediaries with a fully compliant infrastructure for executing transactions, including clearing, settlement, disbursement, and distribution processes, functioning as what the company describes as a DTCC-equivalent for private markets.
Lindsey Carnett, CEO and President of Marketing Maven, noted excitement about showcasing KoreInside's services to potential clients, highlighting the company's roster of thought leaders and credentials that may intrigue top-tier press. Marketing Maven's extensive connections with fintech and top-tier media, developed over more than 16 years representing businesses across industries including professional services and technology, are expected to amplify KoreInside's visibility.
This partnership matters because it signals KoreInside's strategic push to expand its market presence in the growing private capital markets infrastructure space. As private markets increasingly seek compliant, scalable solutions for securities transactions, KoreInside's technology—including KoreID, an interoperable investor and issuer identity passport, and KoreChain, the first SEC-qualified blockchain for private securities—could gain broader adoption through enhanced communication efforts. The collaboration may influence how regulated intermediaries, such as broker-dealers, ATSs, funding portals, and RIAs, perceive and adopt infrastructure platforms that promise neutrality and compliance.
For the industry, the move underscores the importance of specialized PR and marketing in fintech, where complex technologies require clear messaging to reach target audiences. Marketing Maven's expertise in areas like brand strategy, social media, and Generative Engine Optimization (GEO), as detailed on their website at http://www.MarketingMaven.com, could help demystify KoreInside's offerings for potential clients. The impact extends to investors and companies in private markets, who may benefit from more efficient, secure infrastructure for managing capital activities, potentially lowering barriers to entry and improving transaction transparency.
In a broader context, this announcement reflects ongoing innovation in financial infrastructure, with implications for regulatory compliance and market efficiency. As KoreInside aims to power more intermediaries through its white-label, API-first platforms, effective communication could accelerate industry-wide shifts toward standardized, auditable private market transactions, shaping the future of capital formation beyond public exchanges.
