Landon Capital Partners Sells iMemories to Ancestry in Strategic Move

Landon Capital Partners (LCP), alongside Greens Farms Capital, has announced the strategic sale of iMemories to Ancestry, a move that unites two leaders in family history and memory preservation. iMemories, based in Scottsdale, Arizona, has digitized over 100 million memories for more than one million families, establishing itself as a market leader. Ancestry, headquartered in Lehi, UT, is renowned for its family history and consumer genomics services. This acquisition is poised to enhance the way families preserve and explore their heritage by integrating iMemories' digital media platform with Ancestry's extensive historical data and DNA insights.

Since LCP's investment in 2022, iMemories has seen significant growth, doubling its EBITDA, expanding internationally, and upgrading its technology and operations. Sundip Murthy, Managing Partner at LCP, highlighted the successful partnership with iMemories' management team and the strategic fit with Ancestry as key factors in the transaction. Mark Rukavina, Founder & CEO of iMemories, expressed enthusiasm for the future, noting the potential to enrich family storytelling through the combination of both companies' technologies and resources.

The transaction underscores the value of strategic partnerships in driving growth and innovation in the digital and genealogical services sector. Ancestry's acquisition of iMemories is expected to offer its 3.7 million subscribers new ways to connect with their family history through preserved visual media. Howard Hochhauser, President and CEO of Ancestry, welcomed iMemories into the Ancestry family, emphasizing the alignment of both companies' missions to help people discover, preserve, and share their family stories.

Financial and legal advisors played crucial roles in facilitating the transaction, with JEGI CLARITY + LEONIS acting as exclusive financial advisor to iMemories, and Lowenstein Sandler LLP and Goulston & Storrs serving as legal advisors. This deal represents a milestone in the evolution of family history services, offering consumers innovative tools to preserve and explore their heritage. For more information on iMemories, visit https://www.imemories.com.