The Latina Expo National Tour 2026 will expand to major U.S. markets including Houston, Dallas, San Diego, Miami, and Chicago, bringing large-scale experiences that unite thousands of Latinas, families, entrepreneurs, and cultural leaders. As the largest Latina empowerment and lifestyle tour in North America, this expansion reflects the rising influence of Latina consumers, one of the fastest growing and most impactful economic forces in the United States.
Founded in Chicago in 2018, The Latina Expo has grown into a national movement creating pathways for connection, visibility, and business growth through expos, thought leadership programming, and experiential brand activations. Each city on the 2026 tour will serve as a hub for engagement, bringing together communities and brands through culturally relevant experiences that provide direct access to an influential consumer segment with Latina buying power representing more than $3.4 trillion.
"With The Latina Expo, our mission has always been to create space for our community to be seen, supported, and elevated," said Cesar Rolon, Founder and Lead Producer of The Latina Expo. "This tour represents an opportunity to amplify voices, build connections, and create lasting impact across industries and communities."
New for 2026, The Latina Expo will introduce The Latina Impact Space during its Dallas, Texas tour stop, a signature cultural immersive experience designed to bring together culture shaping conversations, trailblazing speakers, influential brands, and a celebration of Latina excellence. This elevated experience will be held at Jefferson Tower, one of Dallas' most iconic landmarks, and will be presented exclusively as part of the Dallas stop of The Latina Expo National Tour 2026.
As part of the Chicago tour stop, The Latina Expo will also host the Spotlight Latina Awards in Chicago on October 22, 2026 at The Legendary Walnut Room at Macy's State Street, recognizing influential Latina voices, brands, and community leaders making an impact across industries. The awards ceremony will take place during The Latina Expo Chicago stop, with the official date and time to be announced.
With a proven track record of delivering high impact events, The Latina Expo continues to expand its national footprint, fostering authentic engagement, increasing brand visibility, and driving meaningful economic and cultural impact across the communities it serves. Tickets for The Latina Expo National Tour 2026 are now available. For more information and to secure tickets, visit https://TheLatinaExpo.com.
