LeadStar Marketplace Launches Enhanced Lead-Generation Platform

LeadStar Marketplace, the proprietary leads platform created exclusively for AmeriLife-affiliated agents, has announced the launch of LeadStar 2.0. This upgraded platform includes significant enhancements aimed at revolutionizing how licensed insurance agents acquire quality leads for consumers seeking Medicare, Medicare Advantage, Affordable Care Act (ACA), and Final Expense (FE) insurance coverage. LeadStar 2.0 is now available to all existing customers.

LeadStar collaborated closely with its customer base and affiliated health agencies to develop the new platform, listening to what sales professionals value in today's lead generation landscape. The result is a robust platform with an extended lead catalog, multi-media channel capabilities, and advanced optimization technologies, setting a new standard for efficiency and effectiveness in lead generation.

"At LeadStar, we are dedicated to pushing the boundaries of what's possible in lead generation," said William DeCourcy, Chief Lead Generation Officer for AmeriLife. "These enhancements are a testament to our ongoing efforts to innovate and improve our services. We believe the new features will empower our clients to succeed even more in their marketing and sales endeavors."

The upgraded LeadStar 2.0 platform is designed to meet the demands of the evolving health and life insurance marketplace, ensuring that licensed agents can connect with the right prospects more efficiently than ever before.

Extended Lead Catalog

The extended lead catalog allows users to diversify and target a more comprehensive network of potential customers across various multimedia platforms and demographics. This expansion means agents can connect with the right prospects at the right time, significantly increasing conversion rates. LeadStar 2.0's expansion targets social media, inbounds, direct mail, and transfers with real-time data across Medicare, MA, ACA, and FE. This deeper level of marketing funnel visibility provides substantial insights into each lead by understanding their customer journey before the sales process begins.

Expanded Multimedia Channel Supply

LeadStar 2.0 integrates a wealth of multimedia channel leads into its platform. Agents can now connect with potential customers through multiple touchpoints, including social media, email, and mobile, all within a unified system tailored to meet specific needs or strategies. This holistic approach streamlines the lead generation process, enhances user engagement and interaction, and aims to provide the lowest cost per acquisition (CPA) possible.

More Substantial Lead Delivery

Additionally, LeadStar 2.0 introduces enhanced optimization capabilities. Advanced algorithms and machine learning power the platform, offering more intelligent lead matching and predictive lead scoring. These features ensure clients receive relevant and high-potential leads, reducing the time and effort spent on lead qualification and follow-up.

LeadStar’s enhanced platform is a significant development for the insurance industry, providing agents with the tools they need to succeed in a competitive market. The innovative features of LeadStar 2.0 promise to set a new benchmark in lead generation, making it an essential resource for AmeriLife-affiliated agents.