LeadStar, the proprietary leads platform created for AmeriLife-affiliated agents, has announced a partnership with Registered Social Security Analysts (RSSA) to expand its platform's offerings with a focus on Social Security education. This collaboration aims to enhance the professional capabilities of agents, particularly in building sales funnels and generating targeted leads.
The integration of RSSA's Social Security education platform into LeadStar 2.0 will provide agents with advanced tools and resources to improve their understanding of Social Security benefits. This includes access to the RSSA Roadmap Social Security optimization software, a specialized eLearning curriculum, and a comprehensive library of resource materials such as case studies, white papers, and real-time updates on Social Security regulations. Additionally, agents will have the opportunity to obtain certifications that will distinguish them in their field and enhance their professional credibility.
William DeCourcy, Chief Lead Generation Officer for AmeriLife, stated, "This partnership with RSSA represents a critical addition to LeadStar and is an incredible value-add for AmeriLife’s network of professionals looking to strengthen consumer trust, foster new relationships, build equity, and validate their service offering with their target audiences."
By leveraging RSSA's expertise, AmeriLife-affiliated agents can now offer more informed advice to their clients, particularly in navigating the complexities of retirement planning. Ted Rosedale, Vice President of Strategy & Business Development for RSSA, emphasized the importance of this partnership, noting that it not only enhances lead generation but also elevates the standard of care and advice consumers can expect when making pivotal retirement decisions.
Agents interested in benefiting from the RSSA educational resources are encouraged to enroll in the eLearning curriculum. This initiative is expected to significantly impact the way agents approach Medicare sales opportunities and client interactions, ultimately fostering a more organic and trust-based relationship with consumers.
For more information about the partnership, visit the RSSA website.



