Lee's Famous Recipe Chicken Launches Fall Menu with New 10 Piece Strips Box and Chicken Pot Pie

Lee's Famous Recipe Chicken, a renowned name in home-style fried chicken for over 55 years, is rolling out its fall menu offerings starting October 15. The restaurant chain is introducing a new 10 Piece Strips Box and bringing back its popular Chicken Pot Pie, aiming to satisfy customers' cravings for comfort food as the weather cools down.

The introduction of these menu items comes at a strategic time when families are looking for hearty meals to enjoy during football season and cooler autumn evenings. The new 10 Piece Strips Box is designed as a family-friendly option that can be upgraded to a complete meal with the addition of two large sides and five biscuits. This offering not only caters to group dining but also simplifies cleanup for customers.

Lee's Chicken Pot Pie, a guest favorite, is handmade daily and features a creamy chicken and vegetable filling encased in a flaky, golden-brown crust. The company reports a 65% increase in pot pie sales during the winter months, highlighting its seasonal appeal.

Ryan Weaver, CEO of Lee's Famous Recipe Chicken, emphasized the company's focus on providing quality meals at good value, especially during a time when families are seeking ways to connect over food. This move aligns with broader industry trends of fast-food chains adapting their menus to seasonal preferences and family-oriented offerings.

In addition to these menu updates, Lee's is promoting its catering services for the upcoming holiday season, offering both pickup and delivery options at select locations. This expansion into catering services could potentially increase the company's market share during a crucial sales period for the food service industry.

The company is also leveraging technology to enhance customer experience, encouraging the use of its mobile app for orders and rewards. This digital push reflects the ongoing trend in the fast-food industry towards mobile ordering and loyalty programs to drive customer engagement and sales.

As Lee's Famous Recipe Chicken adapts its menu and services for the fall and winter seasons, it demonstrates the importance of seasonal marketing and menu flexibility in the competitive fast-food landscape. The focus on comfort foods and family-sized offerings could resonate well with consumers seeking convenient, satisfying meals during the colder months, potentially boosting sales and customer loyalty for the chain.