Lionsgate Play Asia has chosen NAGRA Multi-DRM, a core component of the NAGRA Venturi ecosystem, to safeguard its premium content catalogue on its OTT platform. The announcement, made by NAGRAVISION, a Kudelski Group company, underscores the growing importance of content security in India's rapidly expanding streaming market.
As competition intensifies, Lionsgate Play has differentiated itself with a mix of premium Hollywood titles and acclaimed global and regional stories, building a loyal subscriber base. To protect this valuable content library, the platform is leveraging NAGRA Multi-DRM to deliver studio-grade protection across its service. This solution reduces exposure to illegal distribution, simplifies compliance with studio requirements, and accelerates subscriber growth by ensuring a secure viewing experience.
Rohit Jain, Founder at Lionsgate Play Asia, emphasized the strategic importance of the partnership: "Protecting the premium stories and entertainment we bring to our subscribers is fundamental to our growth as an OTT platform. Partnering with NAGRAVISION gives us a scalable, future-ready solution that not only safeguards our content across devices but also gives us the flexibility to evolve as piracy tactics continue to change. NAGRA Multi-DRM, backed by the NAGRA Venturi ecosystem, provides the long-term foundation we need to protect our content, strengthen trust with our subscribers, and deliver a seamless viewing experience."
India is one of the most dynamic markets for content security, where increasingly sophisticated piracy operations threaten premium content, subscriber revenue, and platform growth. NAGRA Multi-DRM is proven to deliver security that protects revenue and enables growth through scalable protection across devices and platforms. For Lionsgate Play, it will help identify and mitigate illegal distribution earlier in the value chain while strengthening control over content usage, as part of a wider approach to protect brand value and preserve audience trust.
Morten Solbakken, Executive Vice President and COO of NAGRAVISION, noted the significance of the collaboration: "Lionsgate Play is a premium service with a strong and growing audience in India. By deploying NAGRA Multi-DRM and gaining access to the broader NAGRA Venturi capabilities, Lionsgate Play is taking a strategic approach to content security that helps protect premium content, preserve revenue, strengthen studio and distribution partnerships and support long-term growth. This partnership also underscores NAGRAVISION’s continued expansion in high-growth streaming markets and its commitment to helping content owners and service providers turn security into a value driver, not just a line of defense."
The NAGRA Venturi ecosystem offers a path to integrate additional security technologies, creating a unified, intelligence-led approach designed to identify, prioritize, and respond to emerging piracy threats. This flexibility is crucial for Lionsgate Play as it continues to expand its reach across eight Asian markets, including India, where it reaches over 40 million viewers.
For more information about NAGRA Multi-DRM and the NAGRA Venturi ecosystem, visit NAGRAVISION's website. NAGRAVISION will also showcase its solutions at the IBC show in Amsterdam, from September 11-14, 2026, at booth 1.C81.
