Liv Women, a science-driven women's health platform, and Ashunta Sheriff Beauty, a women-of-color-owned cosmetics brand, have announced a collaboration during Women's History Month to redefine modern self-care by connecting vaginal microbiome health with beauty innovation. The partnership seeks to normalize conversations about intimate health and empower women to prioritize internal wellness alongside external appearance.
Women spend billions annually on skincare and beauty products, yet vaginal health remains a largely undiscussed aspect of overall well-being. The collaboration challenges this narrative by promoting the idea that true confidence begins with internal balance. At the center of the initiative is Thermal Lip Gloss, a pH-responsive, color-adapting lip gloss that creates a custom shade based on each woman's unique chemistry, symbolizing the brands' shared philosophy that beauty and biology are personal.
"Internal health directly influences how we look and feel — from inflammation and hormones to skin vitality," said Anja Skodda, Director of Product Development at Liv Women. The campaign aims to educate women about the vaginal microbiome as a key marker of overall health and encourage them to view internal wellness as integral to self-care. More information about Liv Women's approach can be found at https://www.livwomen.com.
Through this limited-edition Women's History Month campaign, the brands have outlined four key objectives: honoring female entrepreneurs and women-of-color-owned businesses, expanding beauty definitions to include science and self-awareness, encouraging prioritization of vaginal health, and educating about the microbiome's role in long-term wellness. Ashunta Sheriff, founder of Ashunta Sheriff Beauty, stated, "This partnership is about more than beauty products — it's about creating a new standard for how women care for themselves." Details about Ashunta Sheriff Beauty are available at https://www.ashuntasheriffbeauty.com.
The collaboration represents a movement to make intimate health a mainstream part of wellness culture, bridging data-backed health insights with creative expression. By uniting vaginal microbiome testing with inclusive beauty products, the partnership aims to redefine modern femininity through science and empowerment, making internal health as visible and valued as external beauty routines.
