Local Entrepreneur Ashley Willis Opens LovelynPureStyles Salon in Arlington

Professional braider Ashley Willis has launched LovelynPureStyles, a specialized hair salon located in the Salon and Spa Galleria in Arlington, Texas. Drawing from a lifelong passion for hair styling that began when her mother first taught her braiding techniques at age eight, Willis now offers a comprehensive range of hair styling services for men, women, and children.

The salon focuses exclusively on locs and braids, providing an extensive array of styling options including individual and multi-strand twists, box braids, stitch braids, micro locs, crochet faux locs, knotless braids, and various cornrow styles. Each client receives a personalized consultation to evaluate their hair and discuss desired looks, ensuring a tailored styling experience.

Operating from Tuesday through Sunday, 8:45am to 5:00pm, LovelynPureStyles is positioned to serve the Arlington community with specialized hair care. The salon's opening reflects a growing trend of independent beauty professionals seeking specialized, personalized service spaces within shared professional environments.

To celebrate its launch, the salon is offering introductory promotions including a 10% discount for new clients and referral incentives. Willis's venture represents not just a business opportunity, but a testament to pursuing professional passions rooted in personal expertise and cultural hair styling traditions.