Los Angeles Community Organizations Unite for Holiday Resource Event Amid Growing Need

The Heart of Giving Holiday Event, scheduled for December 22, 2025, represents a coordinated community response to growing needs among Los Angeles families during the holiday season. Organized by Ladies Touch Inc. in partnership with the Los Angeles County Sheriff's Department South Los Angeles Station and the West Athens Westmont Task Force, the event will provide free food, clothing, gifts, and community resources from 11:00 AM to 2:00 PM at the South Los Angeles Station front parking lot.

According to Spokesperson Ewanda Jackson, Founder of Ladies Touch Inc., the event focuses on dignity and community care during a time when many families struggle to meet basic needs. "We believe every family deserves to feel the warmth, generosity, and hope of the holiday season," Jackson said. "The Heart of Giving Holiday Event is about dignity, community care, and showing up for each other when it matters most."

The significance of this event extends beyond holiday cheer, reflecting broader socioeconomic challenges in the region. With registration required for free items due to high demand, organizers acknowledge the substantial need for assistance. The event includes not only material resources but also community connection opportunities, with music, photo activations, and outreach tables from multiple service organizations.

Of particular concern this year is the increased need for children's toys. Ladies Touch Inc. has established an official Amazon Wish List (https://www.amazon.com/hz/wishlist/ls/CSB4FN5S7WLN?ref_=wl_share) to facilitate direct donations from the community, supporters, and businesses. This approach demonstrates how organizations are adapting to resource challenges through digital platforms while maintaining personal community engagement.

The extensive coalition of participating organizations illustrates the scale of collaboration required to address community needs. Partners include the West Athens Westmont Task Force (www.wawtaskforce.org), Volunteers of America Los Angeles (www.voala.org), Heart and Soul Center (www.hascenter.net), and multiple other nonprofits and businesses. This network approach allows for more comprehensive service delivery than any single organization could provide independently.

Community involvement extends beyond organizational partnerships to include celebrity participation and volunteer support. Featured participants include celebrity chef Ewanda Jackson, social media influencer Dusty the Rapper, actress Novi Brown, and Project Runway icon Kara Saun, among others. Their involvement helps raise awareness and demonstrates broad community commitment to supporting vulnerable populations.

The event's timing just before Christmas is strategically important, as many families face increased financial pressure during the holiday season. By providing essential items and creating a festive atmosphere, organizers aim to reduce holiday-related stress while connecting families with longer-term resources through participating organizations like Soap 4 Hope & Literacy Corporation (www.soapforhopeandliteracy.org) and Transitions Success (www.transitions2success.org).

This coordinated effort reflects a growing recognition that community challenges require multifaceted solutions. As Jackson noted, "The holiday season is about compassion and community. We're calling on our city to stand with local families by registering early and by helping us fill the toy gap." The event serves as both immediate relief and a demonstration of collective responsibility, with implications for how communities can organize to support vulnerable members during periods of increased need.