Makeup brand LOVER Cosmetics will present a five-step beauty demonstration on NewBeauty Magazine's TalkShopLive channel, offering consumers a streamlined approach to makeup application. Founder Ashley Maurin Rodden will highlight the brand's innovative magnetic palettes designed to simplify daily beauty routines.
The demonstration addresses two primary consumer pain points identified through hundreds of makeovers: women's struggles with makeup application techniques and limited time for complex routines. Each palette features multifunctional colors that can be used for multiple purposes, including eyeshadow, brow filling, and highlighting.
LOVER Cosmetics has garnered industry recognition, placing first runner-up in the MakeupIn New York Beauty Tank Competition and serving as the official makeup provider for the Macy's Thanksgiving Day Parade. The brand produces makeup kits for over 1,300 dancers and cheerleaders nationwide.
The company's four palettes offer versatile color options, ranging from smokey to nude shimmer and matte finishes. Each palette is manufactured in the United States and meets rigorous standards, being vegan, paraben-free, gluten-free, and cruelty-free.
With a background in makeup artistry, including an internship at Chanel and training at the Christian Chauveau makeup school in Paris, Rodden has developed a brand focused on simplifying beauty for everyday women. The demonstration represents an opportunity for consumers to learn efficient makeup techniques and explore a streamlined approach to cosmetic application.
