Luftgekühlt Marks Milestone with Largest Air-Cooled Porsche Event to Date

Luftgekühlt, the renowned event series celebrating air-cooled Porsche models, has concluded its most ambitious season yet, marking a decade of growth and innovation in the automotive enthusiast community. The 10th anniversary event, held at Universal Studios Backlot, drew record attendance and featured an unprecedented display of over 400 air-cooled Porsches.

The event's success underscores the enduring appeal of classic Porsche models and the increasing influence of curated automotive gatherings. Stretching more than half a mile through iconic movie sets, Luftgekühlt 10 created a unique blend of cinematic history and automotive excellence, providing attendees with unparalleled photo opportunities and immersive experiences.

In a significant expansion of its reach, Luftgekühlt ventured into Europe in 2024, hosting events in Poland and Denmark. These international gatherings introduced the Luftgekühlt experience to new audiences, further cementing the brand's global presence in the Porsche enthusiast community. The events featured a mix of curated 'hero' cars, including some from the Porsche Museum, alongside visitor-owned vehicles, maintaining the authentic Luftgekühlt atmosphere.

The introduction of Air|Water, a sister brand embracing both air- and water-cooled Porsche models, marks a strategic expansion for the Luftgekühlt team. This new event series broadens the appeal to owners and fans of all Porsche models, potentially attracting a wider audience and fostering growth in the automotive event industry.

As Luftgekühlt looks towards its 2025 season, the continued success and expansion of these events reflect a growing trend in the automotive world. The combination of carefully curated displays, unique venues, and a focus on community engagement offers a blueprint for successful automotive gatherings in an era where digital experiences often dominate.

The growth of Luftgekühlt from a niche event to an international phenomenon demonstrates the power of targeted, experiential marketing in the automotive sector. It also highlights the ongoing fascination with classic vehicles, particularly air-cooled Porsches, in an industry increasingly focused on electrification and modern technology.