Macleod Optometry has implemented a direct billing system for eye exams in Calgary, addressing a critical barrier to patient healthcare by eliminating upfront payment requirements and complex insurance reimbursement processes.
The new service allows patients to receive eye exams and eyewear without immediate out-of-pocket expenses. By directly submitting claims to insurance providers, the clinic streamlines the payment process, reducing administrative burdens for patients.
Dr. Surjot Singh, lead optometrist, emphasized the patient-centric approach, stating that the initiative enables individuals to prioritize their eye health without financial concerns. The clinic has partnered with over 25 insurance providers, including major companies like Sun Life Financial, Manulife, and Alberta Blue Cross, to facilitate comprehensive coverage.
The direct billing process involves three key steps: insurance verification upon patient arrival, claim submission to the insurance provider, and direct payment from the insurance company to the clinic. This approach not only simplifies the patient experience but also promotes transparency in healthcare billing.
By reducing financial barriers, Macleod Optometry aims to encourage more individuals to undergo regular eye examinations, which are crucial for detecting and preventing potential vision issues. The service represents a significant advancement in making eye healthcare more accessible and patient-friendly.



