The Honorable Mark L. Madrid and Breakthrough Mavens, LLC have announced a strategic partnership with Latinhub TV. The former U.S. Small Business Administration Associate Administrator and Founder & CEO of Breakthrough Mavens now serves as Latinhub Chief Sports & Small Business Ambassador and Advisory Board Member, integrating his entrepreneurship platform, relationship capital, and AI and media portfolio into the partnership's global expansion.
"Visibility is valuable. Enterprise is transformational," Madrid said. "This partnership is about converting trusted relationships, powerful stories and emerging technology into opportunity at scale."
The Austin event also launched Madrid's new books, 'The AI Transformation' and 'DISCIPLINE-Don't Get Hung Up on the Word!'.
The Austin premiere featured the world premiere of Markitos For the People, Madrid's AI-powered digital twin, produced as a microdrama by Steve Mudd, CEO of Talentless AI. The series translates Madrid's "white-collar experience and blue-collar DNA" into an AI-enabled storytelling format built for media expansion and brand activation, and debuted on Latinhub TV, a new AI media company that also launched Saturday.
"Markitos is a sample of the microdrama production we can do with artificial intelligence," said Eduardo Velasco, CEO of Latinhub TV. "The alliance connects Madrid's ecosystem—Breakthrough Mavens, Self-Fueling Excellence™, and Small Business is BIG Business—with Latinhub TV's media infrastructure. This collaboration transforms ideas into content, content into activation, and activation into enterprise."
Austin began a three-city run continuing September 13 in Las Vegas and culminating in Washington, D.C., as Madrid - Economic Architect for America's Next 250 - works to keep entrepreneurs central to the nation's competitiveness ahead of the 250th anniversary: Human Capability, Technological Adoption, Economic Prosperity, Global Reach.
Latinhub TV, by Agentic TV, is one content engine monetized on every screen the Hispanic audience touches - Roku & OTT, in-store DOOH, web, mobile and social - including Bodegas TV, its NYC-branded point-of-sale network. Learn more at latinhub.tv and bodegas.tv.
The Honorable Mark L. Madrid, Economic Architect for America’s Next 250, is a bestselling author and Founder & CEO of Breakthrough Mavens, LLC, a technology-forward, human-grounded enterprise delivering fractional C-Suite leadership, enterprise AI adoption, trust capital, and breakthrough execution to organizations navigating today’s rapidly transforming economy. Madrid serves as Entrepreneur-in-Residence at NMSDC, Senior Executive Advisor to First National Bank of Bastrop (Texas), and Chief Sports & Small Business Ambassador for Latinhub TV. He is the creator of Self-Fueling Excellence™️ and host of Small Business is BIG Business with Mark L. Madrid, streaming on Roku and Amazon Fire and distributed across major podcast platforms.
This partnership matters because it exemplifies how artificial intelligence and strategic media collaborations can amplify small business advocacy and entrepreneurial reach, potentially reshaping how diverse audiences engage with economic opportunities. As AI continues to permeate media and business, such initiatives could drive inclusive growth and innovation, impacting entrepreneurs, media companies, and the broader economy.
