Marketing Signals, a leading online performance marketing agency, has unveiled its AI Search Optimisation service, a strategic response to the shifting dynamics of search engines influenced by artificial intelligence. This service aims to secure a competitive edge for brands by ensuring their prominence in AI-generated search results, combining organic search, paid search, and AI-driven discovery into a cohesive strategy.
The service is tailored to address the challenges posed by the integration of large language models (LLMs) and AI Overviews into search engines, which are altering how users find information online. By leveraging these technologies, Marketing Signals' offering promises to future-proof brands' digital presence, ensuring consistent visibility across all search formats and adapting to algorithmic changes and evolving user behaviors.
Gareth Hoyle, Managing Director at Marketing Signals, emphasized the transformative impact of AI on search, stating the service is designed to not only keep pace with these changes but to position clients ahead of the curve. The initiative reflects a broader industry trend towards integrating AI technologies into digital marketing strategies to enhance visibility and brand awareness in an increasingly complex online environment.
