Marketing Veteran Mitch Gould's NPI Offers Turnkey Solution for Global Health Brands Entering Competitive U.S. Market in 2026

Global health and wellness brands aiming to enter the U.S. market in 2026 are increasingly partnering with marketing veteran Mitch Gould and his companies, Nutritional Products International (NPI) and InHealth Media (IHM). With over three decades of experience and deep relationships across major retail channels, Gould's team has developed a synchronized approach to help international brands land, launch, and scale effectively in the United States.

Gould built NPI around the belief that global brands require a turnkey partner rather than multiple disconnected agencies. This philosophy led to the creation of The Evolution of Distribution system, which integrates importation, sales, marketing, logistics, regulatory compliance, and activation into a single engine. "2026 will reward speed, precision, and omnichannel readiness," Gould said. "Brands coming into the U.S. cannot afford slow starts or fragmented execution. NPI was built to remove those obstacles."

The importance of this approach lies in the intense competition for U.S. shelf space and the high costs associated with market entry failures. International manufacturers often underestimate the complexity of navigating FDA regulations, retail relationships, and consumer marketing simultaneously. NPI's system addresses these challenges by providing certainty through a fully integrated launch platform that includes direct access to key retail decision-makers through Gould's established network.

NPI's Evolution of Distribution delivers a frictionless "all-under-one-roof" U.S. launch platform that manages importation, warehousing, compliance, retail sales, brokers, and marketing through one expert team. This comprehensive approach is particularly valuable as the wellness, nutraceuticals, sports nutrition, beauty, and functional foods sectors continue to grow. Brands gain access to InHealth Media's marketing capabilities, including digital campaigns, influencer programs, TV segments, and media outreach that accelerate brand awareness.

The impact for global brands is significant: faster time-to-market at dramatically lower cost-of-entry, avoiding expensive missteps common when navigating the U.S. market alone. NPI has launched and scaled hundreds of global brands across major retailers including Amazon, Walmart.com, Walmart, CVS, Walgreens, 7-Eleven, national grocery chains, and specialty retailers. "International brands often underestimate how difficult and expensive the U.S. market can be," Gould noted. "Our job is to eliminate those barriers. We've refined this system for decades."

With the Gould family's century-long retail heritage continuing through its fourth generation, NPI brings proven leadership to market-entry challenges. As 2026 approaches, brands that move decisively with strategic partners like NPI will be better positioned to win shelf space, search visibility, and consumer loyalty in the competitive U.S. health and wellness landscape.