The MarketingPulse and eTailingPulse conferences, organized by the Hong Kong Trade Development Council (HKTDC), will be held concurrently on March 19 at the Hong Kong Convention and Exhibition Centre. Under the theme "Generate New Growth," the events bring together approximately 70 global experts to help brands rethink growth strategies amid global market uncertainty. With 30 thematic sessions, the conferences aim to foster cross-sector exchange and boost industry collaboration, focusing on turning challenges into forward momentum through strategic insights and practical implementation.
The rise of e-commerce continues to inject momentum into global economic growth, with governments encouraging SMEs to develop e-commerce capabilities. This year's conferences adopt a dual-track approach, advancing both e-commerce development and brand marketing to help participants seize opportunities. Experts will speak on topics including agentic AI, lifestyle e-commerce, quick commerce, and global brand expansion, examining innovation alongside global marketing trends and emerging consumer opportunities. For detailed programme information, visit https://marketingpulse.hktdc.com/conference/mp/en/programme.
Jinhee Lee, Chief Operating Officer of South Korea's leading health and beauty brand Olive Young, will present on building ecosystems through seamless omnichannel operations and data-driven marketing strategies. Haijun Wang, Founder and CEO of Atour Group, will discuss experience differentiation and customer segment operations strategies for integrating hotel and retail businesses. Pauline Brown, former Chairman of LVMH North America, will share how to leverage "aesthetic intelligence" to elevate brand value and shape consumer perception in e-commerce.
Yatong Qiu, Vice President of Taobao&Tmall Group at Alibaba, will address how brands can tackle demand through flexible merchandising and real-time marketing in quick commerce, while Terry Li of Tencent will explore agentic AI-driven e-commerce strategies. The conferences will feature a session on ASEAN market entry strategies, with Luca Barni, SVP Commercial at Lazada Group, sharing practical expansion experiences. For the full speaker list, see https://marketingpulse.hktdc.com/conference/mp/en/speaker.
Kenie Kwok, Creative Strategy Lead at Meta, will share trends in brand account management on Threads, while actor Ng Siu-hin offers creator insights. The "Healing Economy and IP Marketing" session will explore how brands can engage younger demographics through oshikatsu culture and healing trends, featuring Yiying Wang of Noodoll Limited. The events introduce a new "e-Commerce Connect" feature showcasing one-stop solutions from nearly 30 exhibitors, along with digital marketing workshops and networking activities. More information is available at https://marketingpulse.hktdc.com/conference/mp/en.
