Media Works Thrives Through Client Service and Adaptability in a Changing Media Landscape

Media Works, Ltd., a media service company founded by Jody Berg, has demonstrated remarkable success over its 37 years in business, attributing its growth to a steadfast focus on media research, planning, and buying, alongside a commitment to client service and community involvement. The agency, which places over $80 million in media annually, has recently secured contracts with a Fortune 500 company, a healthcare technology firm, and a national home services network, showcasing its ability to adapt and thrive in the evolving media landscape.

Berg emphasizes the importance of client service and the agency's deep expertise across various media platforms as key to retaining long-term client relationships. With a team of over 50 media professionals, Media Works boasts subject matter experts in every media channel, enabling the agency to offer comprehensive and strategic media recommendations. This expertise has not only fostered trust with clients but also allowed the agency to win back the Maryland State Lottery account and secure a portion of a $246 million contract with the University of Maryland Global Campus.

Investing in research and technology, such as The Trade Desk for programmatic advertising, Media Works stays ahead of industry trends to deliver optimal campaign performance for its clients. Looking ahead to 2026, the agency anticipates continued growth, with internal promotions and leadership transitions poised to strengthen its position in the Baltimore area and beyond. Through these changes, Media Works remains committed to its core principles of client service, strategic media planning, and community engagement, ensuring its ongoing success in the competitive media service industry.