Melbourne Australia Beauty Pavilion to Debut at Cosmoprof North America – Las Vegas 2024

Melbourne Australia Beauty will take center stage at Cosmoprof Las Vegas, North America's premier international B2B beauty exhibition, from July 23-25, 2024. This marks the first time Melbourne's beauty industry will be featured at this prestigious event, held at the Mandalay Bay Convention Center. Organized by Global Victoria and managed by Access Beauty Insiders, the pavilion aims to showcase the vibrant and innovative spirit of Victoria, Australia’s beauty sector.

"The state of Victoria is a powerhouse in the beauty industry, home to more than a third of Australia’s top beauty brands and contract manufacturers," said Elizabeth Moffat, Trade Manager Consumer Goods at Global Victoria. "We’re thrilled to bring these innovative, cutting-edge brands to a global stage at Cosmoprof North America."

Global Victoria, the State Government of Victoria's trade facilitation agency, is presenting the Melbourne Australia Beauty Pavilion. Notably, more than one-third of all Australian beauty and makeup product exports originate from this region, making it a significant player in the global beauty market.

"As consumers increasingly prioritize organic, clean, natural beauty products, as well as environmental impact, Victorian companies are well-positioned to meet these market demands," said Mildred Ruiz, US Trade Manager for Consumer Goods at Global Victoria.

The Pavilion will feature a diverse array of brands, including professional salon haircare, vegan beauty cases, self-tanning products, skincare infused with indigenous Australian botanicals, and essential beauty accessories.

Located in the Skincare, Makeup & Fragrance Hall space #7087, the pavilion will showcase the following companies:

Australian Glow specializes in natural, organic self-tanning products, incorporating a Quad Collagen Complex to nourish the skin while providing a long-lasting, sun-kissed glow. "Our products are vegan, cruelty-free, and eco-friendly, embodying our commitment to inclusivity and sustainability," the brand shared. Get the Glow

Booby Tape is known for its pioneering breast lift tape, which has gained a cult following and is a staple among A-list celebrities. "We’re the number one choice with over 20,000 stockists in 60+ countries," the brand boasted. Their lineup includes viral personal care cosmetics. Lift with Booby Tape

Botany Essentials offers a range of skin, hair, and personal care products leveraging Australia’s unique indigenous botanicals. "Our new Botany Native Flora range is a testament to the power of Australian plant ingredients," the brand noted. Unveil Botany Essentials

BYS Cosmetics is renowned for its vibrant, hypoallergenic makeup. "We prove that high-quality, vegan, and cruelty-free cosmetics don’t have to come with a hefty price tag," the brand stated. Explore BYS Cosmetics

ETOILE Collective crafts stylish cosmetic bags and organizers, celebrated for their cultural impact and featured in major media outlets. "We celebrate the culture of getting ready, making every routine a moment of joy and style," they stated. Organize with ETOILE

Muk Haircare offers a comprehensive range for salon professionals, including haircare, styling products, and electrical tools. "We’re a one-stop-shop for distributors looking for top-tier hair products and education," the company noted. Discover Muk Haircare

The Melbourne Australia Beauty Pavilion will be an unmissable feature at Cosmoprof North America, embodying the innovation and diversity of Victoria’s beauty sector. To connect with these brands and explore the forefront of beauty trends, visit the pavilion and meet the visionaries driving this vibrant industry forward.