Golden Matrix Group Inc. (GMGI) subsidiary Meridianbet has unveiled a new mobile feature called 'Watch & Bet', designed to enhance user experience and accelerate revenue generation in the online sports betting market. The innovative technology enables users to stream live sports events in full-screen mode while placing real-time bets, potentially transforming digital sports betting interactions.
The new feature allows users to view multiple betting markets alongside live sports streams, eliminating navigation barriers and encouraging longer, more engaging user sessions. By creating a seamless betting environment, Meridianbet aims to increase bet frequency and extend user interaction times, which could directly impact revenue per active user.
Zoran Milosevic, CEO of Meridianbet, emphasized the strategic importance of the feature, noting its potential to improve user engagement during critical moments of sporting events. The technology is currently available across Meridianbet's mobile web platform and integrated into the company's proprietary sportsbook infrastructure.
The launch coincides with strong financial performance by Golden Matrix Group, which reported GAAP revenue of $151.1 million for fiscal year 2024, a significant increase from $93.0 million in 2023. The company's unaudited organic revenue reached approximately $159.7 million in 2024, compared to $136.7 million in the previous year.
This innovative approach could signal a broader trend in the digital sports betting industry, where technological integration and user experience are becoming critical differentiators in a competitive market. By reducing friction in the betting process and providing a more immersive experience, Meridianbet may set a new standard for mobile sports betting platforms.
