Meridianbet, a global sports betting and iGaming operator, has revealed comprehensive environmental, social, and governance (ESG) achievements for 2024, underscoring its commitment to responsible corporate citizenship and technological innovation.
The company executed nearly 300 corporate social responsibility (CSR) actions across 25 markets in Europe, Latin America, and Africa, focusing on critical areas including healthcare, education, and sports development. Notably, Meridianbet maintained a robust internal technology infrastructure as a member of the exclusive '5% Tech Club', developing and maintaining its entire technological ecosystem in-house.
Strategic community initiatives included a global book donation campaign, supporting underfunded libraries, and the innovative 'Scan. Help.' campaign, which utilized QR codes to fund essential medical equipment for maternity hospitals. The company also demonstrated significant social impact through its Meridian Donate platform, enabling direct support for verified non-governmental organizations throughout Latin America and Africa.
Leadership diversity remains a core organizational principle, with over 60% of managerial positions held by women. The company's public listing on the NASDAQ through Golden Matrix Group further reinforces its commitment to transparency and regulatory compliance.
CEO Zoran Milosevic emphasized that ESG represents more than a corporate slogan, but a fundamental operational philosophy driving meaningful societal contributions. The company's multifaceted approach demonstrates how technology-driven businesses can generate substantial positive impact across diverse global markets.
