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Migros Advances Smart Retail Strategy with A2Z Cust2Mate's Next-Generation Smart Cart Platform

By Advos

TL;DR

A2Z Cust2Mate's smart cart deployment with Migros gives retailers an edge by boosting basket sizes and loyalty through personalized offers and operational efficiency gains.

The modular platform retrofits standard carts into connected hubs using AI to enable in-cart scanning, payment, and real-time data-driven recommendations for shoppers.

This technology enhances shopping experiences by reducing checkout lines and personalizing journeys, making retail more convenient and enjoyable for customers worldwide.

Smart carts transform routine grocery trips into interactive adventures with real-time offers and product guidance, blending online convenience with physical store excitement.

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Migros Advances Smart Retail Strategy with A2Z Cust2Mate's Next-Generation Smart Cart Platform

A2Z Cust2Mate Solutions Corp. announced that its smart carts will be available at select stores of Migros Ticaret A.S., Turkey's leading supermarket chain operating approximately 3,800 stores. This deployment marks Migros' advancement to Cust2Mate's new-generation smart cart platform following its prior adoption of the technology, representing a significant expansion in the integration of smart retail systems within traditional brick-and-mortar environments.

The modular, data-powered platform retrofits standard shopping carts into connected engagement hubs designed to blend online capabilities with in-store experiences. This technology aims to enhance shopper engagement, increase basket size, strengthen loyalty, and improve operational efficiency for retailers. The initial rollout is targeted for select Migros locations in the third quarter of 2026, with plans to scale across the retailer's broader store network.

The smart cart solutions transform brick-and-mortar retail by bridging online and in-store shopping through interactive technology that guides and informs customers. Cust2Mate's AI-driven smart carts personalize every in-store journey, turning routine shopping trips into engaging, rewarding experiences. They enable seamless in-cart scanning and payment, allowing shoppers to bypass checkout lines while receiving real-time customized offers and product recommendations.

This enhanced customer experience boosts satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights. The carts are equipped with multiple layers of security for accurate recognition and transaction integrity. The modular, all-in-one detachable panels transform legacy shopping cart fleets into intelligent platforms that deliver a range of benefits to both retailers and consumers.

The deployment represents a significant development in the evolution of retail technology, particularly as traditional supermarkets seek to compete with online shopping alternatives by enhancing the in-store experience. For more information about the company's solutions, visit https://ibn.fm/G2sqC. The technology's implementation at Migros, one of Turkey's largest retail chains, demonstrates the growing acceptance of smart retail systems in mainstream grocery operations and may influence broader industry adoption patterns.

Forward-looking statements in the announcement are subject to various factors beyond management's control, including risks discussed in the company's SEC filings available at http://IBN.fm/Disclaimer. The migration to next-generation smart cart technology at Migros highlights the ongoing transformation of retail spaces into integrated digital-physical environments where data collection and personalized engagement become central to the shopping experience.

Curated from NewMediaWire

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