Nutritional Products International (NPI) CEO Mitch Gould recently shared heartfelt memories of his professional and personal relationship with Terry Bollea, the wrestling legend famously known as Hulk Hogan, following Bollea's passing. Their collaboration extended beyond the wrestling arena into the health and wellness sector, marking a significant chapter in both their lives.
Gould first partnered with Hogan in 2009 to distribute Hogan Energy Granules, a cost-effective, nutrient-rich energy supplement, through major online platforms like Amazon.com and Drugstore.com, as well as in presentations to leading U.S. drug chains. This venture laid the groundwork for their next project, HoganNutrition.com, a comprehensive health website offering over 3,500 products ranging from vitamins to sports nutrition.
In 2011, Gould and Hogan established Sports Nutritional Innovations, Inc., as equal partners, celebrating their launch with a high-profile event in Delray Beach, Florida. Gould recalls Hogan's genuine kindness, particularly a moment when Hogan paused to engage with a disabled child before the event, showcasing the wrestler's compassionate side away from the spotlight.
Hogan's influence on Gould was so profound that Gould dedicated a chapter to their experiences in his 2021 memoir, The Blonde, The Ferrari, and The Kwan. Gould's tribute underscores Hogan's legacy not just as a wrestling icon but as a partner and friend who left an indelible mark on those around him.
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