Mitch Gould's 'Evolution of Distribution' Model Streamlines U.S. Market Entry for Global Health Brands
TL;DR
Nutritional Products International provides international health brands a competitive edge by leveraging Mitch Gould's retail relationships to secure placement in major US retailers like Walmart and Target.
NPI's Evolution of Distribution system methodically integrates FDA compliance, logistics, sales, and marketing into a streamlined process for launching products in the US market.
NPI makes the world better by helping international health companies bring beneficial products to American consumers more efficiently and affordably through their comprehensive support system.
Mitch Gould's company has visited nearly every major US retail headquarters and placed hundreds of products using their unique one-stop distribution model.
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Breaking into the competitive U.S. retail market presents significant challenges for international health and wellness brands, but Nutritional Products International (NPI) has developed a comprehensive solution that addresses these obstacles. Founded by veteran retail expert Mitch Gould, NPI's Evolution of Distribution™ model provides a streamlined approach that combines regulatory compliance, logistics management, and retail placement services under one roof.
The U.S. market presents unique challenges that many international companies underestimate, according to Gould. "You're not only dealing with a unique retail culture but also navigating regulatory agencies like the FDA," said Gould, CEO of NPI. The company employs a food scientist with extensive FDA experience to ensure compliance, while logistics professionals coordinate overseas shipping and customs clearance before products arrive at NPI's Florida warehouse.
Gould's decades of retail relationships provide a critical advantage for brands seeking U.S. distribution. Throughout his career, Gould has visited and procured orders at the headquarters of major retailers including Costco, Sam's Club, Home Depot, Lowe's, CVS, Walgreens, Rite Aid, Kmart, Target, Walmart, and 7-Eleven. These longstanding relationships have helped place hundreds of products into some of the most recognized retailers in the country.
"Being inside those corporate offices gave me a front-row seat to how America's biggest retailers operate," Gould explained. "That knowledge is what allows us to guide international companies through the complexities of U.S. distribution." The company's sales team promotes and places products with major retailers, e-commerce platforms, and distribution partners nationwide once products clear customs.
Recognizing that new brands often cannot afford traditional marketing agencies, Gould launched InHealth Media (IHM), NPI's in-house marketing arm. IHM specializes in high-impact campaigns across digital, social, influencer, and retail-focused media, providing health and wellness companies with necessary visibility without excessive costs. More information about NPI's services can be found at https://www.nutricompany.com, while marketing services are detailed at https://www.inhealthmedia.com.
The Evolution of Distribution™ model represents a significant development for global health brands seeking U.S. market entry. By combining cost-efficiency with speed-to-market, NPI's approach addresses the comprehensive needs of international companies rather than simply functioning as a traditional distributor. "International brands don't just need a distributor—they need a partner that understands how to succeed in America," Gould emphasized. "That's exactly what NPI delivers." The model has proven successful in helping hundreds of products reach American consumers through both physical retail locations and online platforms.
Curated from Newsworthy.ai
