Mojo Dialing Solutions LLC, maker of the Mojo Dialer prospecting platform for real estate professionals, has launched Mojo Pitching Coach in beta, an AI role-play tool that lets agents practice prospecting conversations out loud and receive a scored evaluation after each session. The feature is currently available to every user on a Mojo Real Estate account during the beta period, accessible through the Training section of the Mojo Home page or from the Practice With Pitching Coach card on the AI Tools page.
The tool addresses a longstanding challenge in real estate training: traditional role-play requires a second participant, such as a partner, coach, or scheduled training session. Mojo Pitching Coach removes that requirement. Inside the Mojo web app, an agent selects an AI homeowner persona, sets a difficulty level, and speaks through the computer's microphone. The persona responds in real time and raises objections. No calls are dialed and no contact records are used during the process.
Mojo Pitching Coach includes 12 AI homeowner personas across three lead types: five Circle, five Expired, and two For Sale By Owner (FSBO), each with a distinct situation and personality such as Skeptical, Frustrated, or Price Dreamer. Agents can choose from three difficulty levels, ranging from Easy (one mild objection) to Hard (a guarded homeowner who pushes back several times), and three response paces. The option to display one of the calling scripts saved in the agent's Mojo account on screen during practice is also available.
Live counters track the agent's share of the conversation, their longest speaking turn, and the number of questions asked. After each call, a scorecard provides a total out of 100, scores and notes for the Opening, Discovery, Objections, and Close, plus a Best moment and a Next time tip that reference the agent's own words. A full transcript of every practice call and a Sessions history for each persona allow agents to compare scores across recent attempts.
"Most agents learn the phone on live calls, so the first few conversations of every session end up being the warm-up," said David England, Vice President of Mojo Dialing Solutions. "Pitching Coach moves that warm-up ahead of the real conversations. In a few minutes, agents can practice the objection they hear most or rehearse asking for the appointment, and the scorecard shows them what to work on next."
The launch matters because cold calling remains a core prospecting skill in real estate, yet many agents lack accessible, repeatable practice opportunities. By providing a self-directed, AI-driven rehearsal environment, Mojo aims to shorten the learning curve and improve call outcomes without consuming live leads. Each practice call runs up to 10 minutes, and agents can repeat the same scenario using Practice Again to focus on one skill at a time.
"We're releasing Pitching Coach as a Beta because we want agents to help shape it," England said. "The Give Feedback button on the page sends their comments straight to our team, and that feedback will guide what we build next."
For agents looking to refine their approach, Mojo offers a guide to real estate cold calling practice on its blog. More information about the company and its platform is available at Learn more at www.mojosells.com.
The beta release signals Mojo's continued investment in AI tools for real estate professionals, potentially setting a new standard for how agents prepare for client conversations. As the beta evolves with user feedback, the tool could become a staple in agent training programs, impacting productivity and confidence in prospecting.
