G6 Hospitality, the parent company of Motel 6 and Studio 6, is implementing a comprehensive franchisee engagement initiative designed to connect directly with franchise owners across the United States. The company plans to host more than 15 meetings in different regions before the end of the year, demonstrating a commitment to collaborative growth and operational excellence.
CEO Sonal Sinha emphasized the importance of direct engagement, stating that these meetings allow leadership to understand owners' perspectives and gather valuable insights. The initiative has already included meetings in major cities such as San Antonio, Dallas, Portland, Sacramento, Los Angeles, Albuquerque, Phoenix, Reno, Baltimore, Atlanta, and Tampa.
The strategic effort comes at a critical time for the company, which was recently acquired by global travel tech company OYO. OYO plans to accelerate growth by adding over 150 hotels in 2025 under the Motel 6 and Studio 6 brands, with a focus on key markets including Texas, California, Georgia, and Arizona.
This franchisee engagement program follows the company's recent $10 million marketing investment aimed at increasing customer adoption and enhancing brand engagement. G6 Hospitality is also expanding its technological capabilities, with plans to quadruple app installations before the summer season.
The initiative underscores G6 Hospitality's strategy of maintaining a collaborative approach to business expansion, ensuring that franchise owners remain integral to the company's decision-making process. By providing a platform for direct communication, the company aims to strengthen its franchisee community and drive mutual success in the competitive hospitality market.
