MRH Switzerland AG, the hotel division of AEVIS VICTORIA SA, reported continued growth in the first half of 2026, even as the Swiss hotel market experienced a slight decline. The company's revenue increased by 1.0% to CHF 104.9 million, driven by a 2.8% rise in average room rate and a 3.2% increase in revenue per available room (RevPAR), according to a press release issued on August 3, 2026.
The Swiss hotel industry faced headwinds in the first half of the year. Provisional data from the Federal Statistical Office (FSO) indicated a 0.3% decrease in overnight stays from January to May 2026, with a further 2.2% decline estimated for June, including a 4.6% drop in foreign demand. Overall, the market was expected to contract by approximately 0.7% in the first half. Despite this challenging environment, MRH managed to grow its top line, with accommodation revenue rising to CHF 61.5 million and food and beverage revenue increasing to CHF 38.0 million.
The company's ability to outperform the market is attributed to its focus on revenue quality and pricing discipline. The average room rate climbed to CHF 651, up from CHF 633 in the previous year, while RevPAR advanced to CHF 354 from CHF 343. Occupancy remained stable at 54.3%, indicating that the growth in RevPAR was driven primarily by higher rates rather than increased occupancy. This reflects MRH's success in positioning its premium properties and maintaining a high-quality offering.
Operating profitability remained robust, with the EBITDAR margin expected to stay largely stable at the historically high level of 26.1% from the first half of 2025. The food and beverage segment saw its margin improve to 16.6% from 15.1%, aided by effective cost control across administrative, energy, and operational expenses.
Looking ahead, MRH is entering the second half of the year with confidence, having completed a major investment cycle in its properties. The company remains focused on its strategy of enhancing revenue quality, maintaining pricing discipline, and improving operational performance at each asset, leveraging synergies between AEVIS's hotel portfolio and the expertise of Michel Reybier Hospitality.
However, MRH is also mindful of potential risks, including changes in international demand, geopolitical volatility, and broader economic conditions. The company's performance in the first half demonstrates its resilience, but the outlook will depend on these external factors.
For more information, visit the original release on NewMediaWire or the company's website at Michel Reybier Hospitality.
