Mullen Automotive Inc. (NASDAQ: MULN), an emerging player in the electric vehicle (EV) manufacturing sector, has announced a significant rebranding to Bollinger Innovations, with plans to change its NASDAQ ticker symbol by August 15, 2025. This strategic move includes the consolidation of operations under the Bollinger brand, relocating commercial vehicle functions to Oak Park, Michigan, and unifying sales, marketing, and service divisions to streamline processes and reduce costs.
Since January, the company has undertaken measures to improve fiscal efficiency, including the reduction of 155 positions and cutting annual operating expenses by at least $35 million. These efforts are part of Mullen's broader strategy to focus on the development and production of Class 1, 3, and 4 commercial EVs, such as the Mullen ONE and THREE, and the Bollinger B4, which features a 7,325-lb payload and a 185-mile range. Executives are optimistic about securing significant sales orders in the current fiscal quarter, underscoring the potential impact of these operational changes on the company's growth trajectory.
The rebranding and operational consolidation come at a time when the EV market is becoming increasingly competitive, with companies striving to establish a strong foothold in the commercial and consumer segments. Mullen's decision to rebrand and streamline operations under the Bollinger name reflects its commitment to innovation and efficiency in the face of these challenges. The company's recent achievements, including CARB and EPA certifications for its vehicles and the expansion of its commercial dealer network, further highlight its potential to make a meaningful impact in the EV industry.
For more information on Mullen Automotive Inc.'s rebranding and operational updates, visit https://ibn.fm/19VnZ.
