Swiss social media and commerce platform operator naoo AG (Dusseldorf: Ticker: NAO; ISIN: CH1323306329) announced on October 6, 2026, that it is expanding its platform with professional entertainment content. The company has already integrated new streaming functionality, which is currently being tested, with a rollout to users planned for later this month.
At launch, naoo will focus on microdramas and short series—short-form fictional series produced specifically for smartphones. This move comes as the global microdrama market experiences explosive growth. According to research firm Omdia, global microdrama revenues reached approximately USD 11 billion in 2025 and are expected to climb to around USD 14 billion in 2026. More than 60 percent of these revenues are generated through subscription or transaction-based models, indicating a strong monetization potential.
The microdrama format, which first gained significant traction in Asian markets, has quickly evolved into an international entertainment category. Specialist providers such as ReelShort and DramaBox have built global user bases, and major social media and streaming platforms are increasingly integrating similar content. The trend has also reached the German-speaking market, where microdramas attracted approximately 4.4 million monthly active users in Germany in 2025, according to Omdia. This is particularly relevant for naoo, which operates in the DACH region.
For naoo, microdramas and short series represent the first step in a broader entertainment strategy, with further professional formats expected to follow progressively. The expansion complements naoo’s existing features around social content, creators, communities, and local offers. While those areas are primarily driven by user-generated content and interaction, entertainment introduces professionally produced content to the platform for the first time. Users will be able to discover, watch, share, and discuss this content within the same app, creating additional reasons to use the platform and increasing usage frequency and time spent.
This increased engagement can be monetized through naoo’s existing infrastructure. Advertising monetization is already integrated, meaning higher content consumption can generate additional advertising inventory. Looking ahead, subscriptions are expected to provide a direct revenue stream from professional content. In the longer term, naoo intends to make its infrastructure available to creators and other rights holders, enabling them to distribute and monetize their own intellectual property through the platform. This would further expand naoo’s business model at the intersection of social media, entertainment, and creator monetization.
naoo will announce its initial content portfolio and further launch details later in October 2026. The company, headquartered in Zug, employs 41 people across the group and is listed on the Dusseldorf Stock Exchange. The original release can be viewed on www.newmediawire.com.
