naoo AG, the operator of the naoo social media and commerce platform, has completed the integration of Kingfluencers into the naoo Group, a move that consolidates the companies' operations and positions the combined entity for expanded growth. The integration, which began with the acquisition of Kingfluencers in March 2025, concludes at the end of October with the relocation of both teams to a shared office in Zurich. This physical consolidation follows the gradual integration of organizational structures and operations, including the establishment of shared functions in Finance, Commercial, and People, as well as the launch of joint growth initiatives that combine the naoo platform with Kingfluencers' creator network, client relationships, and commercial capabilities.
The completion of the integration is significant for stakeholders as it marks the end of a transitional period and the beginning of a new phase focused on scaling the combined business. The shared office at Molkenstrasse 15, near Zurich's Helvetiaplatz, serves as a visible symbol of the unified organization, while naoo AG's registered headquarters remain in Zug. The integration also brings leadership changes: Gregor Doser, who served as Chief Commercial Officer and Managing Director of Kingfluencers and was a member of naoo AG's Executive Management, has stepped down from his operational roles. Doser, who joined in May 2025 shortly after the acquisition, played a key part in the commercial development of Kingfluencers and its integration into the group. Thomas Wolfensberger, Chairman of the Board of Directors of Kingfluencers AG and Founder & Strategic Advisor of naoo AG, praised Doser's contribution, stating that he guided the integration process with great care and strategic clarity. Doser and naoo are discussing a potential future strategic advisory role.
Additionally, Gabriel Höhener has stepped down from naoo AG's Executive Management. Höhener, who joined in 2022 and most recently served as Chief Product & Technology Officer, was responsible for technical product development and made substantial contributions to building and advancing the naoo platform. Product responsibilities have been consolidated under Dr. David Liu as part of the organization's ongoing development.
With the integration complete, naoo Group is increasingly focusing on scaling its joint growth initiatives and strategically expanding the naoo platform. A key priority is the expansion of naoo Play, its entertainment and streaming offering, which aims to attract additional audiences and increase user engagement through new digital entertainment formats, particularly Vertical Short Dramas. In parallel, the company will continue to develop its existing social media, community, and gamification features, as well as naoo Worlds. Kingfluencers' extensive creator network, client relationships, and marketing expertise provide valuable synergies to expand the platform's reach, unlock new monetization opportunities, and drive growth across both companies.
This news matters to investors, industry observers, and the broader creator economy because it signals naoo's ambition to create a differentiated offering that connects digital attention with real-world outcomes. The company's business model, which links digital engagement to local incentives and merchant interaction, could reshape how brands and creators engage with audiences. As naoo AG is listed on the Düsseldorf Stock Exchange (ticker: NAO, ISIN: CH1323306329), the successful integration and growth strategy may impact shareholder value. The original release can be viewed on www.newmediawire.com, and further information is available through NEWMEDIAWIRE.
