Naoo Group Reports Tenfold Revenue Growth Following Kingfluencers Acquisition

The naoo Group reported substantial growth during the first half of 2025, driven primarily by its strategic acquisition of Kingfluencers, Switzerland's leading influencer agency. Consolidated group revenue surged to CHF 4.3 million, representing a dramatic increase from the CHF 0.42 million reported during the same period in 2024. This tenfold revenue growth underscores the immediate impact of the company's expansion strategy and positions naoo as an emerging force in the social media technology landscape.

The acquisition of Kingfluencers brought significant strategic advantages beyond immediate revenue growth. The integration added more than 3,800 creators and over 300 clients to naoo's network, expanding the company's reach and customer base while incorporating stable, profitable agency revenues into the group structure. This combination of agency expertise with naoo's platform technology creates a unique market position that could reshape how brands approach social media marketing and audience engagement. The complete half-year report detailing these developments is available at https://drive.google.com/file/d/1ePwv45XPRs7KISD9EvjCqq4vL_6zOLmj/view.

Despite the revenue surge, EBITDA for the first half of 2025 stood at negative CHF 1.22 million, compared to negative CHF 0.52 million in the same period last year. This performance reflects approximately CHF 0.9 million in extraordinary expenses related to growth initiatives and the Kingfluencers integration. Gross profit showed substantial improvement, rising to CHF 1.62 million from CHF 0.07 million in H1 2024, with the gross margin more than doubling to 38% from 16.0%. These metrics indicate that while the company continues to invest heavily in growth, its core operations are becoming more efficient.

Strategic technological advancements formed another critical component of naoo's H1 2025 progress. The company launched Gaia, a central data lakehouse serving as the foundation for all AI functions. This infrastructure already supports successful AI applications including naooSense 2 in the feed and a new semantic search engine. The development of such advanced AI capabilities positions naoo to compete effectively in the rapidly evolving social media technology space, where artificial intelligence and data analytics are becoming increasingly crucial for user engagement and monetization.

Initial joint initiatives between naoo and Kingfluencers demonstrate the growing platform attractiveness. These include the launch of naoo Mirror+, onboarding of creators with over 3 million followers, and the inaugural KING Awards, a new industry award honoring creativity and authenticity in social media. These developments suggest naoo is successfully leveraging its expanded network to create new value propositions for both creators and brands.

The company also strengthened its commercial capabilities with key executive appointments. Gregor Doser, who spent 13 years at Google Switzerland and was instrumental in building YouTube Switzerland, joined alongside Philip Hofmann, who brings over 15 years of sales and media experience. Combined with an adjusted 4-pillar sales strategy at Kingfluencers, these additions signal naoo's commitment to deepening customer relationships, acquiring key accounts, and establishing strategic partnerships with agencies.

Karl Fleetwood, CFO & COO of the naoo Group, emphasized the strategic importance of these developments, noting that the company has laid important foundations for future growth through the Kingfluencers integration and AI infrastructure expansion. Dr. Thomas Wolfensberger, Founder and Senior Advisor, indicated plans to maintain strong growth momentum through innovation, new features, products, and regional expansion. For more information about the company's platform and services, visit https://www.naoo.com.

The implications of naoo's growth extend beyond the company itself, potentially influencing how social media platforms integrate traditional agency services with technology solutions. The combination of influencer marketing expertise with advanced AI capabilities could set new standards for personalized content delivery and brand engagement in the digital space. As social media continues to evolve toward more authentic, interest-based connections, naoo's approach of combining gamification, personalized content, and influencer networks represents an emerging model that other platforms may need to consider.