Naturally Amish Secures Major Cattle Supply Amid USDA Beef Industry Concerns
TL;DR
Naturally Amish secures a competitive advantage with a guaranteed annual supply of 20,000 cattle, targeting over $7 million in profit while expanding into wholesale markets.
Naturally Amish establishes a minimum 20,000-cattle reserve through Amish community partnerships, achieving BQA certification and pursuing USDA processing facilities to ensure quality and supply chain reliability.
This initiative supports sustainable farming and animal welfare, helps stabilize the declining beef industry, and provides reliable, high-quality livestock to farmers and consumers.
Naturally Amish leverages Amish community ties to secure a $70 million cattle reserve amid a 75-year low in the national herd, backed by USDA initiatives.
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Naturally Amish, a brand under Simulated Environment Concepts (SMEV), has established a reserve within Amish communities guaranteeing a minimum supply of 20,000 cattle per year for direct-to-consumer and wholesale sales. With live cattle futures averaging approximately $3,500 per cow, this commitment represents over $70 million in annual revenue and is projected to yield minimum annual profits of $7 million for the company. The reserve underscores Naturally Amish's operational capacity and commitment to meeting growing demand for high-quality livestock through sustainable farming practices.
This development comes at a critical time for the U.S. beef industry, as highlighted by recent USDA statistics showing concerning trends. The national cattle herd is at its lowest level in 75 years while consumer demand for beef has increased by 9% over the same period. Additionally, the United States has lost over 100,000 family farm operations in the past decade, representing a decline of more than 17% since 2017. These factors create significant supply challenges that Naturally Amish's reserve helps address.
The company's achievement is particularly noteworthy given the USDA's comprehensive initiative announced in October 2025 to bolster the American beef industry. U.S. Secretary of Agriculture Brooke L. Rollins, alongside other government officials, emphasized the vital role of American ranchers in ensuring national security and announced measures to stabilize markets for ranchers while making beef more affordable for consumers. Naturally Amish's substantial cattle reserve positions the company to contribute to these national objectives while supporting both small-scale farmers and larger agricultural operations.
Each cow in the Naturally Amish reserve is raised with careful attention to ethical standards that prioritize animal welfare and environmental stewardship. This approach not only benefits the animals but also enhances livestock quality, ensuring customers receive healthy cattle capable of thriving in diverse farming conditions. The company has further strengthened its market position by attaining Beef Quality Assurance (BQA) Certification, which reflects commitment to optimal management practices in cattle care, herd health, handling, and transportation designed to ensure beef safety, quality, and wholesomeness.
Naturally Amish is actively seeking USDA-certified meat processing facilities in Michigan, Ohio, and Indiana to expand its beef offerings into wholesale markets. CEO Noah Wagler has been visiting various USDA meat processing plants to assess opportunities for providing restaurants, grocery stores, and chains with quality beef products from Amish communities. The company's focus on quality, sustainability, and customer satisfaction positions it as a key player in addressing current livestock market challenges while fostering strong relationships with farmers and contributing to agricultural community health.
Curated from NewMediaWire
