New Book 'Neurogiving' Ranks #11 on Amazon Business Charts Before Release, Offering Science-Based Fundraising Approach

The upcoming book "Neurogiving: The Science of Donor Decision-Making" by Cherian Koshy has achieved notable early success, premiering at #11 on Amazon's business and finance books list nearly a month before its December 9, 2025 publication date. This strong presale performance indicates significant interest in the book's innovative approach to understanding donor behavior through scientific principles.

Koshy, a fundraising and behavioral science expert, expressed gratitude for the early support, noting that the book represents "the culmination of everything I've learned over two decades in fundraising, leadership, and behavior science." The book's premise bridges neuroscience, behavioral economics, and storytelling to reveal how the brain makes decisions about charitable giving, offering fundraisers methods to create donor experiences that feel human rather than transactional.

"Neurogiving" delivers what Koshy describes as "a revolutionary, science-backed approach to fundraising" that provides a point-by-point guide to creating messaging that transforms prospective donors into active supporters. The book integrates current insights from neuroscience, behavioral psychology, and proprietary research into a comprehensive roadmap for generating donor experiences that maximize both generosity and long-term commitment.

Readers will find illustrative examples and research-informed strategies for applying the book's principles in real-world fundraising contexts, along with accessible descriptions of why people give and what motivates repeated giving. The book also explores the potential role of artificial intelligence and machine learning in donor engagement and personalization, positioning it at the intersection of traditional fundraising methods and emerging technologies.

The timing of this publication is particularly relevant as nonprofit organizations face increasing challenges in donor retention and engagement. By providing science-backed strategies for understanding donor decision-making, "Neurogiving" offers practical solutions that could significantly impact how organizations approach fundraising. The book's focus on ethical approaches to donor engagement addresses growing concerns about transactional fundraising practices that can undermine long-term relationships.

Early readers can access $429 in exclusive bonuses by pre-ordering through https://neurogivingbook.com, and Koshy will host a LinkedIn Live event on December 2, Giving Tuesday, to discuss the science of generosity. The book's target audience includes nonprofit leaders, fundraisers, philanthropy professionals, major gifts officers, development directors, marketers, fundraising consultants, and trainers seeking to increase donor engagement and retention through evidence-based methods.

This early commercial success suggests growing recognition within the philanthropic sector of the need for more sophisticated, scientifically-grounded approaches to donor relationships. As organizations compete for limited donor attention and resources, understanding the neurological and psychological factors that drive giving decisions could become increasingly crucial for sustainable fundraising success.